How do multi-brand giants like Unilever, Amazon, and Nestlé grow without confusing customers or cannibalizing themselves?

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri unpacks Brand Stretch and Portfolio Strategy — exploring how smart companies expand, manage brand architecture, and build systems that scale.

Get a practical guide to:

• Define brand roles and architecture

• Stretch into new markets without losing trust

• Use purpose to guide portfolio coherence

• Avoid common traps of over-extension

Next up: Brand Measurement & KPI Design — how to track the health and value of your brand in real business terms.