Pricing is where strategy meets reality.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix, Dyson, Starbucks, and Salesforce use value-based pricing to capture the worth they create — and avoid the trap of competing on price.
Learn how to:
Identify and quantify customer value
Segment by willingness to pay
Choose the right pricing model
Communicate price with confidence
Next up: Design Thinking for Strategy — building creativity and empathy into strategic problem-solving.
