Customers don’t buy products. They hire them to get a job done.

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri introduces the Jobs to Be Done methodology — a strategic tool to design, market, and position your offering around what customers are really trying to achieve.

Learn how companies like WHOOP, Lush, Wise, and Blinkist used JTBD to innovate, grow, and connect with their audience on a deeper level.

Next episode: Brand Communities — how brands like Red Bull and Glossier build loyalty beyond the product.

#JTBD #Innovation #MarketingStrategy #CustomerJobs #ProductDesign #GrowthStrategy