In saturated markets, sounding different is survival.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri shares how challenger brands like Monzo, Allbirds, Turo, and Liquid Death carve out relevance by owning emotional territory, breaking industry clichés, and focusing where it matters.
Walk away with a strategic checklist to:
Map the noise in your category
Find your unique edge
Build brand assets that stick
Make your differentiation consistent and credible
Next up: Internal Brand Activation — how to align teams around your brand promise and scale culture from within.
