Measure What Matters: Brand Measurement & KPI Design. Booking. OATLY. LEGO. SalesForce. BrandZ

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Marketing and Strategy Unlocked

Nicolas Kfuri

27 episodes

5 days ago

Marketing & Strategy Unlocked brings you cutting-edge ideas on corporate strategy, branding, digital transformation, AI, and innovation. Hosted by a globally recognised consultant, professor and executive trainer, this show delivers actionable frameworks, real-world case studies, and expert perspectives designed for executives, business leaders, and ambitious MBA students. This podcast is inspired by Dr. Kfuri's years of highly acclaimed lectures. Whether you're scaling a Fortune 500 company or shaping the next market disruptor, unlock the strategies that set industry leaders apart!

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Measure What Matters: Brand Measurement & KPI Design. Booking. OATLY. LEGO. SalesForce. BrandZ

Marketing and Strategy Unlocked

15 minutes

2 months ago

Measure What Matters: Brand Measurement & KPI Design. Booking. OATLY. LEGO. SalesForce. BrandZ

How do you prove the real value of your brand to the business?

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how to design a brand KPI system that tracks health, performance, and business impact — without drowning in vanity metrics.

Discover how companies like LEGO, Salesforce, Booking.com, Oatly, and Philips measure what matters, and walk away with a step-by-step playbook to build your own brand dashboard.

Next up: Brand Differentiation in Saturated Markets — how to stand out when everything sounds the same.