Lifetime value isn’t just a finance metric — it’s a strategy.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix, Adobe, Peloton, and Sephora measure and grow Customer Lifetime Value (CLV) to guide marketing spend, product design, and customer experience.
Walk away with a step-by-step framework to calculate CLV, link it to acquisition costs, and identify growth levers for long-term profitability.
Next up: Pricing Strategy for Value Capture — how to turn value into sustainable revenue.
