M&A success isn’t just about financial synergy — it’s about brand strategy.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how companies like Disney + Pixar, Microsoft + LinkedIn, and Unilever + Ben & Jerry’s got branding right — and why AOL + Time Warner is still studied as a cautionary tale.
You’ll learn a step-by-step framework to evaluate brand equity, choose the right architecture, align culture, and communicate clearly in M&A.
Next up: Employer Branding — how to win the war for talent with a compelling brand story.
