From Data to Drama: Using Archetypes to Position with Power. Dyson, Mercedes-Benz, Old Spice, and UNICEF.

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Marketing and Strategy Unlocked

Nicolas Kfuri

27 episodes

5 days ago

Marketing & Strategy Unlocked brings you cutting-edge ideas on corporate strategy, branding, digital transformation, AI, and innovation. Hosted by a globally recognised consultant, professor and executive trainer, this show delivers actionable frameworks, real-world case studies, and expert perspectives designed for executives, business leaders, and ambitious MBA students. This podcast is inspired by Dr. Kfuri's years of highly acclaimed lectures. Whether you're scaling a Fortune 500 company or shaping the next market disruptor, unlock the strategies that set industry leaders apart!

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From Data to Drama: Using Archetypes to Position with Power. Dyson, Mercedes-Benz, Old Spice, and UNICEF.

Marketing and Strategy Unlocked

11 minutes 42 seconds

3 months ago

From Data to Drama: Using Archetypes to Position with Power. Dyson, Mercedes-Benz, Old Spice, and UNICEF.

What emotional role does your brand play — and why does it matter?

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how to use Brand Archetypes to build a consistent, emotionally resonant brand. Learn how brands like Dyson, Mercedes-Benz, Old Spice, and UNICEF use archetypes to shape their value proposition and stand out.

You’ll walk away with:

A practical guide to define your brand archetype
Insights on how to align it with your MARCOM and brand voice
Real-world strategies to drive connection and differentiation

Next up: The Jobs to Be Done Methodology — how to design your brand around what customers really want to achieve.

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