Sapphires aren’t just blue — they’re powerful symbols of love, loyalty, and wisdom. In this episode, I uncover the fascinating history of sapphires, why they’ve been treasured for centuries, and how they’ve become one of the most desired gemstones in jewelry today.
Whether you’re a jewelry buyer looking for the perfect piece or a jeweler who wants to explain sapphires with confidence, this episode will give you the knowledge (and the story power) to make sapphires irresistible.
What you’ll learn:
The true meaning and symbolism of sapphires
Why sapphires are more than “just blue” (hello, pink, yellow, and green!)
How to talk about sapphires in a way that builds trust and excitement
Perfect for anyone who loves jewelry or just wants to understand why sapphires have captivated hearts for centuries.
A personal story of why this industry and YOU are so important in other peoples lives. Sure we help with graduations, birthdays, engagements, weddings etc. but there are occassions that aren't so happy we can make a difference in as well.
Don't fall into the falseness of judging a person who walks into your store that may seem unfriendly or distraught because you don't know their story. When you learn their story and how you can make a difference can change your outlook in different ways.
It's human nature to help others and as jewelers, we help more than we know sometimes.
Why don’t customers trust jewellers anymore? In this blunt and brutally honest episode, we break down the real reasons behind the lack of trust in jewellery stores today and spoiler alert: it’s not always the customer’s fault.
From sketchy pricing and missing product info to overwhelm and sales pressure, we tackle the top issues that turn buyers off and drive them to a store they do trust. Learn how to rebuild trust with transparency, customer education, better product presentation, and emotional connection.
If you want to stop losing sales to “I’ll think about it” and start creating loyal customers who trust you enough to buy from you, this episode is a must-listen.
Listen now to stop being “just another jewellery store” and start being the one they come back to, for life.
For retail jewellers who want to sell smarter, serve better, and grow trust one customer at a time.
I'd love to hear your comments, suggestions or even frustrations. Send me a message at yourjewelrycoach@gmail.com and please have a gander at my website, it took me weeks to build, lol. If you do, you'll find my FREE ultimate sales presentation guide that will change everything in your presentations. Great for managers, owners or individual sales people.
#JewelrySales #RetailJewellerTraining #CustomerTrust #JewelryPodcast #YourJewelryCoach #DiamondSales #JewelryEducation #JewelryStoreTips #SalesTraining #JewelryMarketing
Your customers aren’t just buying a diamond, a necklace, or a bracelet, they’re buying a feeling. A memory. A moment. An experience.
In this episode of Your Jewelry Coach, I share a story that every retail jeweler needs to hear about a missed connection, a customer who walked away, and what happened when a different approach was made with a positive outcome for all.
We’ll talk about how real sales success doesn’t come from pushing jewelry in a salesy way, it comes from listening, connecting, and helping someone mark a meaningful milestone with the perfect piece. Whether it’s love, grief, celebration, or self-worth, every piece of jewelry carries emotion. Your job? Help them feel it.
What you’ll learn in this episode:
• Why customers buy emotions, not just a piece of jewelry
• How to avoid “feature dumping” and actually connect
• The difference between a transaction and a transformation
• How to train your team to sell with heart, not pressure
This is the heart of our industry and it’s what we’ve lost in all the noise.
But we’re rebuilding it right, my savvy listener? One customer at a time, is all it takes. Let’s do this!!
Free Resource: Download the Ultimate Sales Presentation Checklist at yourjewellerycoach.com
#Jewelry sales training #emotional selling #jewelry coaching #customer connection #how to sell jewelry #retail jewelry tips #jewelry customer experience #selling engagement rings #how to connect with jewelry buyers
Unlock the hidden psychology and symbolism behind every diamond & gemstone shape to transform your jewelry sales conversations.
Discover the fascinating stories, ancient meanings, and customer psychology behind diamond cuts that most jewelry salespeople never learn but you will and you’ll have an edge over your competition if you listen. This episode reveals the secret language that turns shape selection into storytelling gold.
Perfect for: Jewelry sales professionals wanting to differentiate from competitors ✓ Gemologists seeking customer psychology insights ✓ Engagement ring consultants building emotional connections ✓ Diamond dealers elevating their sales presentations ✓ Jewelry store owners training their teams ✓ Anyone fascinated by gemstone history and symbolism
Featured Topics: Diamond shapes, gemstone psychology, jewelry sales training, engagement ring symbolism, diamond cut history, customer psychology, Art Deco jewelry, royal gemstones, vintage diamonds, jewelry storytelling
Transform "What shape do you like?" into powerful sales conversations that connect customers to centuries of romance, royalty, and personal meaning. No more generic sales pitches when you start speaking the secret language of diamonds.
Free Resource: Download the Ultimate Sales Presentation Checklist at yourjewelrycoach.com
#JewelryEducation #DiamondShapes #JewelrySales #GemstoneSymbolism #EngagementRings #JewelryHistory #SalesTraining #DiamondCuts #JewelryCoach #GemologyEducation
Most jewelry salespeople think giving their opinion is helpful during a presentation but it’s actually one of the fastest ways to lose trust, miss the real needs of your customer, and kill long-term business.
In this episode, I’ll show you why offering your personal preferences, even with the best intentions, often backfires, leaving customers second-guessing their purchase or worse,regretting it entirely.
I’ll talk about:
How giving your opinion shifts decision-making away from the customer and leads to buyer’s remorse
Why guiding someone to discover what they truly want builds confidence, loyalty, and referrals
The simple way to flip the conversation so customers feel understood and empowered not pressured
And yes, I’ll share a story from my teenage years that proves why listening first matters more than you think
If you want to stand out from every otherjeweler out there, become the trusted expert your customers come back to again and again, and build a reputation that’s worth far more than a single sale this episode is for you.
Press play and learn how to sell jewelry the right way: by listening, guiding, and earning trust that lasts.
Download the FREE Sales Presentation Checklist from my website. It’s a game changing tool that will grow your sales. https://www.yourjewelrycoach.com/
Trying to sell everything to everyone? That’s thefastest way to be forgotten. In this episode of Your Jewelry Coach, you’ll learn why having a clear niche isn’t limiting, it’s the key to standing out,building loyalty, and actually enjoying what you sell.
Learn why generalists get ignored, how to find what youwant to be known for and hear suggestions of niche examples.
Turn your focus into freedom and watch your marketing become a breeze when you have a core reason to tell the world who you are and why you are different. Whether you're into bridal, heirlooms, or local storytelling, this episode will help you sharpen your brand and attract the right buyers. You are an independent jeweler so be great at one thing and that message will give you everything your heart desires. It’s the root of everything.
So if your brand is still “we sell jewelry,” maybe it’stime to review your brand and try something new if you are stuck with moving forward and gaining the success you want.
If you are having trouble as a solopreneur and needsome help, I’m here for you to bounce things off of. Reach out, shoot me an email and we’ll talk. yourjewelrycoach@gmail.com.
Download my FREE Sales Presentation Checklist and watch your sales soar.
Are ou still hiding your price tags like they're some top secret information? Bad news: That little habit might be quietly killing your credibility, and your sales.
In this no-fluff episode, I'm breaking down the 7 most common excuses jewelers use to avoid showing prices and I don't buy any one of them.
I'll cover:
This episode is not just a wake-up call, it's a playbook for earning trust in a transparent world. Listen now, then go fix your showcases.
And don't forget to get your FREE game changing Ultimate Sales Presentation List. https://www.yourjewelrycoach.com/https://www.yourjewelrycoach.com/
Feedback is always welcome and appreciated, leave a comment on this podcast or send me an email yourjewelrycoach@gmail.com
When a customer asks, “Should I buy a lab-grown or a natural diamond?” your answer could make or break the sale and your reputation.
In this episode of Your Jewelry Coach, we are going to talk about the most controversial question in retail jewellery today: lab-grown diamonds vs. natural diamonds.
This isn’t about picking sides, it’s about how you answer with integrity, build trust, and still make the sale.
You’ll learn why personal opinions should stay off the sales floor and how to give unbiased, trust-building information on the sales floor.
This clear simple framework will guide customers toward the right decision based on their needs. Your response is the defining moment in building long-term customer loyalty with todays informed and skeptical buyers.
Get your FREE Sales Presentation Checklist, you'll be glad you did. https://www.yourjewelrycoach.com/
A transformative must have tool if any retail jeweler wants to increase sales!! visit https://www.yourjewelrycoach.com/ In this episode I unveil my gift to you that has worked miraculously with all my stores - The Ultimate Sales Presentation Checklist. I designed it to pinpoint specific training needs and to celebrate wins. It's a game changer if you want it to be and what you'll discover is the importance of structured sale processes, common pitfalls in customer interactions, techniques to enhance customer trust and engagement, strategies for effective jewelry presentation and storytelling and methods to identify and address sales performance gaps. You can equip your team with the tools to transform every customer interaction into a successful sale. The checklist is FREE with zero strings attached. In return, if you love it, feedback would be graciously appreciated.
Your jewelry team is either your greatest asset or your biggest liability. In this episode, you will learn why most jewelry teams underperform. Discover the three biggest training gaps in the industry and how to fix them. Tammy shares her proven Jewelry Professional’s Mindset Transformation Framework, designed to turn disconnected salespeople into confident, emotionally intelligent advisors that customers trust, connect with and return to for a lifetime.
Whether you're a store owner, manager, or frontline sales pro, this episode will challenge how you view team development, highlight the power of storytelling, and give you actionable ways to boost team performance and sales—starting today.
https://www.yourjewelrycoach.com/
Emeralds deserve better than a quick birthstone mention. In this episode, we dive into the rich history, symbolism, and misunderstood beauty of emeralds and why they’re often overlooked in the showcase. I’ll walk you through my 3-phase sales approach that transforms hesitation into confidence and showcases emeralds as the royal treasures they truly are. You’ll learn how to overcome objections, tailor your presentation to buyer types, and elevate emeralds into irresistible heirloom pieces.
https://www.yourjewelrycoach.com/
Are your jewelry store job postings attracting mediocre applicants while exceptional talent passes you by? In this episode, I'll reveal why traditional hiring approaches in the jewelry industry are failing—and how to revolutionize your recruitment strategy to attract sales superstars.
Two jewelry stores can have identical locations, products, and compensation packages, yet one consistently builds a team of high-performing professionals while the other struggles with constant turnover. The difference isn't luck, it's their approach to identifying and attracting the right talent.
This episode exposes the outdated hiring practices still dominating the jewelry industry and offers a comprehensive framework for finding sales professionals who don't just move inventory but create emotional connections that drive lifetime customer value.
You'll discover:
The jewelry industry is unique—we're not selling products; we're selling emotion, trust, and moments wrapped in precious metals and gemstones. Shouldn't your hiring process reflect this reality?
Whether you're struggling with high turnover, mediocre performance, or simply want to elevate your team to the next level, this episode provides actionable strategies to transform your hiring approach. You'll learn to look beyond credentials to find the rare individuals with the emotional intelligence, authentic passion, and quiet confidence that turn browsers into buyers and first-time customers into lifetime clients.
Stop gambling on your next hire. Learn how to identify the hidden traits that truly make the difference between an average sales associate and a jewelry professional who can transform your business.
Your next hire could be your best decision or your most expensive mistake. This episode ensures you know exactly what to look for, how to find it, and how to bring these exceptional professionals onto your team.
Struggling with low staff performance or high turnover? It might not be your team—it might be your leadership. In this episode, discover how your leadership style directly impacts sales, staff morale, and store culture. Learn actionable strategies to boost emotional intelligence, communication, and team engagement to create a thriving retail jewellery business.
Have a question or an episode suggestion? Don't be shy, send me an email yourjewelrycoach@gmail.com or leave a comment right here.
Shine On
Are you avoiding talking about diamond cut because it feels too technical or hard to explain? You're not alone—and that’s exactly the problem.
In this episode of Your Jewelry Coach, we’re tackling one of the most misunderstood, and often ignored, members of the 4Cs family: diamond cut. While most jewelers highlight clarity, color, and carat weight on price tags, cut rarely gets the spotlight. Yet it’s the one C that brings all the others to life—it’s what makes customers go “WOW” when a diamond sparkles across the room.
If you’ve ever stumbled through a cut explanation, relied too heavily on diagrams, or avoided the topic altogether, this episode is your game-changer.
I’ll break down what “cut” really means—without diving into confusing geometry or jargon. You’ll learn how facets work like tiny light directors, and how three key elements—symmetry, proportions, and polish—create brilliance, fire, and the magic your customer actually sees. We'll also explore why diamonds with the same carat weight can look so different based solely on cut, and how to explain this to buyers in a way that builds trust and closes sales.
Here’s what you’ll walk away with:
A simple, jargon-free way to explain cut to your customers
Visual comparison tips that help customers "see the sparkle"
How to use cut to elevate perceived value, even in smaller stones
The real reason most diamonds aren’t ideally cut (hint: it’s profit-driven)
How to make cut your secret sales weapon—especially when your competitors don’t
You’ll also hear real coaching moments and stories from the showroom floor, including how one salesperson helped a client choose a smaller diamond—because it sparkled more than the bigger one.
Whether you're a seasoned pro or newer to the floor, this episode will sharpen your ability to educate, inspire, and sell with confidence, without overwhelming your customer. Because when you master the art of explaining cut, you’re not just selling a diamond, you’re selling a light show.
Ready to stand out from your competition and make your diamond presentations shine?
Let’s demystify the most important C together—hit play now.
Comments? Would LOVE to hear yours. email yourjewelrycoach@gmail.com or leave one on the podcast episode.
In this eye-opening episode, I challenge the traditional approach to explaining diamond colour to customers. You'll discover why industry jargon creates hesitation instead of sales, and learn a customer-focused method that builds trust and confidence. This podcast reveals the startling truth: we've been misleading people about diamond colour for decades and creating unnecessary confusion. Instead of technical lectures about the D-Z colour scale, you'll learn how to explain diamond colour in simple straightforward terms that you customers will understand. If you want to help your customer feel illuminated rather than intimidated, this is a must listen. It's perfect for jewelry professionals looking to elevate their sales approach with a new way to communicate about diamond colour. It's not about the letter on the chart, it's about the sparkle in their eye and in their heart. Have thoughts on this episode, I'd love to have your feedback, don't by shy, shoot me an email at yourjewelrycoach@gmail.com
Carat weight isn't just a technical specification of a diamond, it's emotional impact measured in millimeters. Customers buy diamonds because of what they represent: status, love, legacy and celebration. When you understand this fundamental truth, your sales approach will transform completely. This episode gives you practical, everyday language for explaining carat weight to customers they will actually understand and relate to. Most importantly, you'll learn how to sell carat weight through a customers story rather than imposing your values and preferences because sometimes they don't align. By focusing on what truly matters to the customer, you'll position yourself as a trusted advisor who understands both the technical and emotional aspects of carat weight purchasing. I'd love to hear your feedback or if you find yourself wanting to carry on this conversation, please reach out to yourjewelrycoach@gmail.com
Learn how to explain diamond clarity in simple, customer-friendly language that builds trust and drives sales. Discover how to stop overwhelming customers with technical jargon, avoid costly sales mistakes and present clairty as part of the bigger 4C's picture. Whether you're selling a flawless or I1 diamond, this episode will help you communicate confidently and clearly. Perfect for retail jewelry professionals who want to increase closing ratios by making clarity understandable and approachable. If you want to carry on this conversation or have any questions about this podcast, please reach out on my facebook page Your Jewelry Coach or by email yourjewelrycoach@gmail.com
Leadership isn't about titles - it's about impact. You moment you shift from being a jewelry boss to a jewelry leader, everything changes. This episode touches on the difference between a boss and a leader and gives you practical ways you can start the shift of a personal transformation.
It's not just a metal, it's a story of wealth, love and legacy. In this episode you'll hear about the art of selling gold jewelry uncovering golden nuggets of wisdom that will help you turn price objections into powerful sales strategies. Learn how to highlight craftsmanship, emotional value and the timeless allure of gold. Discover expert tips on purity, hallmarks and customer psychology that will set you apart. If you sell gold, this episode is worth it's weight in knowledge! #gold #jewelrycoach