Learn how to explain diamond clarity in simple, customer-friendly language that builds trust and drives sales. Discover how to stop overwhelming customers with technical jargon, avoid costly sales mistakes and present clairty as part of the bigger 4C's picture. Whether you're selling a flawless or I1 diamond, this episode will help you communicate confidently and clearly. Perfect for retail jewelry professionals who want to increase closing ratios by making clarity understandable and approachable. If you want to carry on this conversation or have any questions about this podcast, please reach out on my facebook page Your Jewelry Coach or by email yourjewelrycoach@gmail.com