In this eye-opening episode, I challenge the traditional approach to explaining diamond colour to customers. You'll discover why industry jargon creates hesitation instead of sales, and learn a customer-focused method that builds trust and confidence. This podcast reveals the startling truth: we've been misleading people about diamond colour for decades and creating unnecessary confusion. Instead of technical lectures about the D-Z colour scale, you'll learn how to explain diamond colour in simple straightforward terms that you customers will understand. If you want to help your customer feel illuminated rather than intimidated, this is a must listen. It's perfect for jewelry professionals looking to elevate their sales approach with a new way to communicate about diamond colour. It's not about the letter on the chart, it's about the sparkle in their eye and in their heart. Have thoughts on this episode, I'd love to have your feedback, don't by shy, shoot me an email at yourjewelrycoach@gmail.com