Are you avoiding talking about diamond cut because it feels too technical or hard to explain? You're not alone—and that’s exactly the problem.

In this episode of Your Jewelry Coach, we’re tackling one of the most misunderstood, and often ignored, members of the 4Cs family: diamond cut. While most jewelers highlight clarity, color, and carat weight on price tags, cut rarely gets the spotlight. Yet it’s the one C that brings all the others to life—it’s what makes customers go “WOW” when a diamond sparkles across the room.

If you’ve ever stumbled through a cut explanation, relied too heavily on diagrams, or avoided the topic altogether, this episode is your game-changer.

I’ll break down what “cut” really means—without diving into confusing geometry or jargon. You’ll learn how facets work like tiny light directors, and how three key elements—symmetry, proportions, and polish—create brilliance, fire, and the magic your customer actually sees. We'll also explore why diamonds with the same carat weight can look so different based solely on cut, and how to explain this to buyers in a way that builds trust and closes sales.

Here’s what you’ll walk away with:

• A simple, jargon-free way to explain cut to your customers

• Visual comparison tips that help customers "see the sparkle"

• How to use cut to elevate perceived value, even in smaller stones

• The real reason most diamonds aren’t ideally cut (hint: it’s profit-driven)

• How to make cut your secret sales weapon—especially when your competitors don’t

You’ll also hear real coaching moments and stories from the showroom floor, including how one salesperson helped a client choose a smaller diamond—because it sparkled more than the bigger one.

Whether you're a seasoned pro or newer to the floor, this episode will sharpen your ability to educate, inspire, and sell with confidence, without overwhelming your customer. Because when you master the art of explaining cut, you’re not just selling a diamond, you’re selling a light show.

Ready to stand out from your competition and make your diamond presentations shine?
Let’s demystify the most important C together—hit play now.

Comments? Would LOVE to hear yours. email yourjewelrycoach@gmail.com or leave one on the podcast episode.