Your customers aren’t just buying a diamond, a necklace, or a bracelet, they’re buying a feeling. A memory. A moment. An experience.
In this episode of Your Jewelry Coach, I share a story that every retail jeweler needs to hear about a missed connection, a customer who walked away, and what happened when a different approach was made with a positive outcome for all.
We’ll talk about how real sales success doesn’t come from pushing jewelry in a salesy way, it comes from listening, connecting, and helping someone mark a meaningful milestone with the perfect piece. Whether it’s love, grief, celebration, or self-worth, every piece of jewelry carries emotion. Your job? Help them feel it.
What you’ll learn in this episode:
• Why customers buy emotions, not just a piece of jewelry
• How to avoid “feature dumping” and actually connect
• The difference between a transaction and a transformation
• How to train your team to sell with heart, not pressure
This is the heart of our industry and it’s what we’ve lost in all the noise.
But we’re rebuilding it right, my savvy listener? One customer at a time, is all it takes. Let’s do this!!
Free Resource: Download the Ultimate Sales Presentation Checklist at yourjewellerycoach.com
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