Think your browse abandonment email is doing the job? Think again.
In this episode, Jordan breaks down the only browse abandon flow you’ll ever need—from trigger to send timing, segmentation, and dynamic content strategy—so you stop leaving easy revenue on the table.
You’ll learn:
How to time emails to hug buying intent without feeling pushy
The 5 dynamic merchandising types that actually drive clicks (and which to avoid)
Why subject lines are the secret to higher on-page conversion, not just opens
How to turn a “maybe later” shopper into a customer without discounting too soon
If you’ve got a weak, one-and-done browse abandon, this is your blueprint for building a revenue machine that runs on autopilot.
#EmailMarketing #DigitalMarketing #EcommerceTips #EcommerceGrowth #MarketingAutomation #MarketingStrategy #CustomerRetention #ConversionRateOptimization #EcommerceStrategy #EmailAutomation #CustomerEngagement #EcomTips #ShopifyStores #EmailDesign #EmailFlows #AbandonedCart #LifecycleMarketing #RetentionMarketing #DTCGrowth #EcommerceConversions #BrowseAbandon #AbandonmentEmail #BrowseRecovery #EmailFlowsThatConvert #RetentionEmail #CustomerLifecycle #Klaviyo #KlaviyoFlows #EcommerceRetention #EmailOptimization #TriggeredEmails #LifecycleEmailMarketing #RetentionTactics #RetentionRevenue #FlowOptimization #EmailRevenue #DTCEmail #DTCStrategies
00:00 – Introduction
00:55 – The #1 mistake brands make with browse abandon emails
04:12 – Trigger logic that catches shoppers before they’re gone for good
08:47 – The “20 minutes + 8 hours” timing rule for maximum intent
13:15 – Why your subject line impacts revenue more than open rates
20:50 – Dynamic merchandising types that actually drive clicks
27:45 – Funnel Flusher: the last-chance email that recovers lost revenue
35:40 – The “no prices in email” rule that saves you from costly mistakes
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Need to know—fast—whether your funnel’s working? In this episode, Jordan shares the exact system he used to audit 100+ ecommerce sites in just two days.
It’s a crash course in post-click performance: the 7 key metrics that tell you if your site is converting, retaining revenue, and setting you up for repeat purchases.
You’ll learn:
Timestamps:
00:00 Intro and Purpose of the Metrics Framework
02:00 Moving to Port Alberni and Merging CRO with Email Retention
04:00 Grouping Accounts by Business Model and Funnel Benchmarks
06:00 Key Metrics Overview: From Load Time to Klaviyo Revenue
12:00 Real-World Use Case for Assessing Site Performance
16:00 Interpreting Cart Add and Conversion Rate Benchmarks
22:00 Discount, Return, and Completion Rate Analysis
28:00 Klaviyo Revenue Attribution Explained
34:00 Meta and Google’s Role in Your Post-Click Metrics
44:00 Qualitative Site Walkthrough: Homepage to Checkout
Hashtags:
#Ecommerce #RetentionMarketing #CustomerJourney #FunnelOptimization #ConversionRateOptimization #EmailMarketing #Klaviyo #CRO #Benchmarking #PostClickMetrics #DataDrivenMarketing #EcomAnalytics #TWBERP #WorldsBestEmailRetentionPodcast #MarketingPodcast #DTCMarketing
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this follow-up to our ecosystems deep dive, Jordan breaks down how a strong retention system—email, SMS, and CRO—can keep revenue flowing even when acquisition slows.
You’ll learn how to measure your persistent revenue ecosystem, track key funnel stages (from new address to repeat buyer), and spot the hidden ROI of brand equity.
Plus: real data, cohort math, and a reminder that retention is a methodology, not a channel.
Timestamps:
00:00 Customer retention as a growth strategy
02:00 What is the persistent revenue ecosystem?
05:00 Why ecosystems must be multi-channel
09:00 Understanding your retention funnel
13:00 New vs repeat buyer data deep dive
20:00 Real-world brand example: cutting top-of-funnel spend
23:00 Turning new addresses into repeat buyers
25:00 Final thoughts on persistent revenue strategies
Hashtags:
#EmailMarketing #CustomerRetention #EcommerceGrowth #LifecycleMarketing #RetentionMarketing #DigitalEcosystems #MarketingStrategy #DTCBrands #RevenueOptimization #EmailStrategy #CRO #SMSMarketing #MarketingFunnels #BrandEquity #MarketingPodcast #TWBERP #Pilothouse #DTCNetwork
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Why do so many fashion brands use the exact same email template? In this episode, Jordan Gordon unpacks the rise of bland, minimalist design in email marketing AND makes the case for bold, expressive, brand-driven creative.
From black-and-white hero shots to transparent CTAs, we break down why inbox sameness is suffocating creativity, and how maximalist design can reignite brand recall, retention, and revenue.
If you want your emails to stand out, inspire, and convert, this one’s for you.
Timestamps:
00:00 Introduction to Pilothouse’s Retention Philosophy
02:00 Why Every Brand Is Using the Same Email Template
07:00 The Real Purpose of Campaign Emails
12:00 Adding Beauty to the Inbox Through Design
18:00 The Advantage of Small Brands in Email Creativity
25:00 Maximalism in Email: NBA's Bold Approach
29:00 Final Thoughts on Brand Recall and Free Traffic
Hashtags:
#EmailMarketing #RetentionMarketing #EcommerceMarketing #DTCMarketing #EmailDesign #BrandStrategy #MarketingDesign #CustomerRetention #MarketingPodcast #InboxInspiration #DigitalBranding #MinimalismVsMaximalism #CreativeMarketing
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Most brands look at their global conversion rate and panic—but what if that number doesn’t actually mean what you think it does?
In this episode, Jordan sits down with Evan O’Gorman, former head of CRO at Pilothouse, to talk about why conversion rate alone is a misleading success metric—and what to focus on instead if you want to drive real profit.
They cover:
✅ How traffic source and intent shape your funnel
✅ Why retention plays a bigger role in CRO than you think
✅ Common mistakes brands make when optimizing their site
✅ The importance of buyer segmentation, bundling, and LTV
✅ How to align ad, email, and site strategy for long-term growth
If you care about profitable growth, this one’s for you.
Timestamps:
00:00 Introduction: Why Global Conversion Rate is Misleading
03:00 Full Funnel CRO: Beyond Just Website Testing
07:00 Breaking Down Traffic Source Impact on Conversion
13:00 Time to Purchase and Retargeting Strategies
21:00 Optimizing AOV with Rebuy and Klaviyo
28:00 Aligning CRO and Retention for Maximum Profit
33:00 Why Optimizing Bottom-of-Funnel Impacts Your Entire Business
Hashtags:
#CRO #RetentionMarketing #EcommerceStrategy #DTCGrowth #ConversionRateOptimization #FullFunnelMarketing #CustomerRetention #ShopifyOptimization #EmailMarketing #PerformanceMarketing #EcomTips #DTCBrand #MarketingPodcast #GrowthMarketing #EcommercePodcast #AOV #LTV #MarketingStrategy #Pilothouse
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this episode, Jordan breaks down the world of offsite email capture tools: how they use fingerprinting to add contacts without a direct opt-in, why they can be a top source of spam complaints, and how brands are using them to unlock real revenue.
You’ll learn:
Timestamps:
00:00 - Why retention beats acquisition
02:00 - How these list growth tools work
06:00 - The risks of spam complaints
12:00 - Attribution vs. actual revenue
18:00 - Segmentation strategies to protect sender reputation
21:00 - When list growth tools are actually worth it
Hashtags:
#EmailMarketing #ListGrowth #RetentionMarketing #EcommerceMarketing #Deliverability #MarketingTools #Fingerprinting #SpamComplaints #DTCMarketing #CustomerRetention #EmailGrowth #MarketingStrategy #Pilothouse #DTCBrands #MarketingPodcast
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Your ecommerce brand isn’t just running campaigns—it’s running an ecosystem.
In this episode, Jordan breaks down the three interconnected digital ecosystems every brand relies on:
🧱 The Persistent Revenue Ecosystem
💰 The Advertising Revenue Ecosystem
📣 The Brand Awareness Ecosystem
Learn how they interact, how to measure them, and what happens when one breaks down. From campaign strategy and CRO to email flows and brand impressions, this is the foundational episode that ties it all together.
If you’ve ever wondered why your growth feels stuck—or why your ROAS is slipping despite strong creative—this episode will show you where to look.
Timestamps:
00:00 Intro and Why Email & Retention Matters
02:00 Rethinking the Marketing Funnel as an Ecosystem
08:00 The Persistent Revenue Ecosystem Explained
17:00 Why Campaigns Aren’t for Revenue
27:00 The Role of Your Established Audience
30:00 What Makes Advertising Revenue Ecosystems Work
36:00 Building Brand Awareness Through Email
44:00 Testing and CRO for Homepage vs. PDP
47:00 The Full Ecosystem Recap
Hashtags:
#EcommerceMarketing #DigitalEcosystem #RetentionMarketing #EmailMarketing #DTCBrands #CRO #AdStrategy #Klaviyo #ShopifyBrands #MarketingPodcast #CustomerRetention #GrowthMarketing #BrandAwareness #PaidSocial #PerformanceMarketing #DTCStrategy #MarketingEcosystem #MarketingOps #EcommerceGrowth #TWBERP
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Most brands lose customers by default. The real question is: how do you keep them?
In this episode, Jordan reframes customer retention—not as a marketing tactic, but as a holistic experience. From bounce-back offers to lost game pieces (yes, really), we dig into the trifecta of true retention: your product, your support, and your follow-up.
Learn why post-purchase CX is your most underrated revenue lever, how to create “I’ll buy again” moments, and why a Spotify playlist might do more than a discount ever could.
Timestamps:
00:00 Introduction to Customer Retention and Pilothouse
02:00 Why the Default Is to Lose Customers
04:00 Bounce Back Coupons and the First Five Minutes
06:00 Timing and Triggers for Repeat Purchases
09:00 How Customer Support Impacts Retention
12:00 Creating Better Experiences with Small Touches
15:00 The Customer Retention Trifecta: Product, Support, Promotions
18:00 Using Zero and First-Party Data for Segmentation
20:00 Building a Dune Imperium Email Strategy
22:00 Thought Leadership and Ecosystem Building
24:00 Discounts as the Final Nudge in the Purchase Journey
Hashtags:
#CustomerRetention #EcommerceTips #EmailMarketing #LifecycleMarketing #CXStrategy #RetentionMarketing #PostPurchase #DTCBrands #MarketingPodcast #GrowthMarketing #CustomerExperience #DigitalMarketing #ShopifyBrands #BrandLoyalty #TWBERP
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
If you’re still hitting “resend to non-openers,” this one’s for you.
In this episode, Jordan delivers a no-holds-barred message of mercy to email marketers everywhere: Stop double tapping cold addresses.
He breaks down exactly how this tactic tanks your sender reputation, why Gmail (and Yahoo) are punishing your list, and what to do instead.
You’ll learn:
If you care about long-term inboxing, revenue, and customer relationships… this episode is required listening.
Timestamps:
00:00 - Why Double Tapping Non-Openers Hurts Deliverability
02:00 - Understanding Gmail’s Inboxing Algorithm
06:00 - How Pulling Engaged Users Harms Campaigns
10:00 - The Dangerous Impact on Sending Reputation
16:00 - What to Do Instead of Double Tapping
20:00 - Radical Tip: Send to Clickers, Not Non-Openers
24:00 - Safer Alternative: Resend to All with New Subject Line
27:00 - Automations vs. Double Taps
30:00 - Final Rant and Real Fixes for Better Email Results
Hashtags:
#EmailMarketing #RetentionMarketing #DeliverabilityMatters #InboxStrategy #EmailListHealth #MarketingMistakes #DoubleTapDisaster #EngagementOverEverything #DTCMarketing #SpamFolderSurvival #OpenRates #EmailTips #RetentionWins #MarketingStrategy #Pilothouse
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Your welcome email might be costing you customers.
In this episode, Jordan breaks down real welcome flows—from brands like Whoop and BC Liquor—to show what works, what doesn’t, and why some emails miss the mark.
Jordan covers design vs. marketing, how to write for low-intent subscribers, and why clarity always beats cleverness. Whether you're sending a sleek intro or dangling a discount, your welcome email needs to work harder. Let’s make it convert.
Timestamps:
00:00 Intro: Why First Impressions in Email Matter
02:00 Gmail Dark Mode Design Issues
04:00 Outway Welcome Email Breakdown
07:00 Kith’s Unique Omnichannel Email Approach
10:00 Subject Line Specificity Debate
13:00 Cart, Checkout, and Browse Abandon Logic
16:00 Breeze Email Breakdown: Clarity and Copy Issues
22:00 Obvi’s Use of Social Proof and Visual Hierarchy
25:00 Everlane’s High-Converting Subject Line Strategy
30:00 Felix & Norton: Where Design Overshadows Clarity
34:00 Whoop: Sleek Design, But Missing Value Proposition
37:00 BC Liquor: Surprisingly Effective Government Email
38:30 Final Takeaways on Welcome Flows and Email Psychology
Hashtags:
#EmailMarketing #WelcomeEmail #RetentionMarketing #LifecycleMarketing #DTCMarketing #EcommerceTips #MarketingStrategy #EmailDesign #CustomerRetention #MarketingPodcast
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Not all customers are created equal—and your retention strategy shouldn't be either.
In this episode, we break down how to build retention programs tailored to different buyer cohorts: one-and-done shoppers, repeat buyers, and product subscribers.
You'll learn how to guide each group through targeted flows that increase LTV, boost replenishment rates, and move buyers toward high-value behaviors—without relying on a default subscribe-and-save.
We cover:
– The "one-two punch" replenishment strategy
– Why subscription shouldn't be your first move
– Using cohort data to shape your lifecycle marketing
– How to scale retention systems without overcomplicating them
Timestamps:
00:00 Introduction
02:00 Acquisition vs. Retention Campaigns
04:00 Building Evergreen Email Sequences
06:00 Balanced Businesses and Repeat Purchases
09:00 Classic Retention Profiles in Ecommerce
12:00 Subscription-Based Retention Tactics
15:00 Crafting a Product Subscription Strategy
17:00 SMS and Email for Subscription Success
20:00 Scaling Retention with Cohort Analysis
Hashtags:
#EmailMarketing #CustomerRetention #EcommerceMarketing #LifecycleMarketing #RetentionStrategy #DTCBrands #ShopifyTips #SubscriptionBusiness #CohortAnalysis #MarketingPodcast #GrowthMarketing #ReplenishmentStrategy #EmailFlows #SMSMarketing #RetentionMarketing
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Are the boldest beliefs in advertising still true?
In this episode, we put iconic marketing quotes to the test—from Mad Men-era mantras to algorithm-era hot takes. Guest Avery Valerio (former political strategist and creative lead) joins Jordan Gordon to play a rapid-fire round of true or false on everything from propaganda to personalization.
We dig into:
Whether ads shape culture—or just reflect it
How much your family really influences your buying
Why modern marketing feels less human than it used to
And what beliefs advertisers should finally let go of
This one’s part philosophy, part punchy takes, and all signal.
00:00 – Introduction
03:44 – Dalí’s surrealist lollipop logo story
06:06 – Got Milk’s “absence marketing” insight
15:37 – Prestige vs authenticity (The Ordinary’s eggs)
37:05 – Budweiser backyard ads and symbolic conditioning
48:40 – Fragrance ads and subconscious dreams
#AdvertisingTruths #MarketingStrategy #BrandLoyalty #ConsumerBehavior #AdPsychology #DigitalMarketing #MarketingHistory #MadMenToAlgorithms #MarketingPodcast #BusinessGrowth #MarketingInsights #AdvertisingQuotes #MarketingTruths #ScalingBusiness #EntrepreneurPodcast #MarketingCulture #EchoChambers #PoliticalMarketing #MarketingTrends #ConsumerTrends
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
How does a luxury cookware brand earn a 40% repeat customer rate? In this episode, Christina Chonody, Senior Director of Marketing at Hestan, breaks down how her team uses email, content, and culinary storytelling to build long-term customer relationships. From Michelin-starred chef partnerships to a content strategy that goes beyond the pan, Christina shares how Hestan balances performance and brand — and why “just sending emails” is never the strategy.
Whether you’re selling $20 spatulas or $2,000 sets, this is a masterclass in retention-led growth.
0:00 Introduction: Hestan's Repeat Rate Hits 40%
2:58 Christina’s Culinary Background and Brand Passion
6:15 Why Nanobond Cookware Changes the Kitchen Game
8:05 Building Brand Equity Over a Multi-Year Horizon
11:45 How Hestan Uses Content to Drive Long-Term Retention
16:10 HTML vs. Design-Heavy Emails: What Really Works
19:05 Syncing Paid and Email: Messaging by Channel
25:55 What Doesn’t Work in Ads (But Crushes in Email)
#EmailMarketing #CustomerRetention #DTCMarketing #LuxuryBranding #ContentMarketingStrategy #BrandEquity #LifecycleMarketing #HestanCookware #EcommerceGrowth #RetentionMarketing #MarketingPodcast #DTCBrands #CulinaryMarketing #DigitalStrategy #BrandStorytelling
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this episode, Jordan Gordon sits down to untangle one of the most misunderstood aspects of email marketing: what counts as a click, an open, and an order—and why none of your platforms agree.Jordan brings a tactical teardown of the technical side of email engagement and attribution. If you’ve ever wondered why Klaviyo, Shopify, and GA4 show different numbers—or how much of your reported open rate is real—this episode is essential listening.You’ll Learn:The technical difference between a click, session, and visit—and why each system treats them differentlyHow bot clicks and Apple privacy opens distort your engagement metricsWhat’s actually happening when an email is opened and a pixel is firedHow to think about attribution across Klaviyo, Shopify, GA4, and Triple WhaleWhy unique clicks are cleaner than click rates, and when to use eachThe truth about platform revenue attribution—and why it’s always inflated[00:00] – Introduction[01:45] – What a click technically is[06:00] – Difference between clicks, sessions, and visits[08:50] – Role of UTM parameters[13:20] – Bot clicks and why unique clicks matter more[15:40] – Attribution models explained[22:50] – How email opens actually work[30:00] – How the internet works (engaging and educational)[40:25] – The truth about email deliverability vs inboxing[50:00] – Platform revenue vs net revenue vs attributed revenue#EmailMarketing #AttributionModeling #Klaviyo #DTCMarketing #RetentionMarketing #CustomerRetention #LifecycleMarketing #EcommerceAnalytics #MarketingAttribution #DigitalMarketing #EcommerceStrategy #PerformanceMarketing #EmailStrategy #DTCGrowth #MarketingData TWBERP:Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastSubscribe on YouTube: https://www.youtube.com/@DTCPodcastSubscribe to DTC: https://www.directtoconsumer.co/Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this episode, Jordan breaks down why he’s switching from Gmail to Apple Mail for his personal email—and why this matters deeply for anyone running a DTC email program.
Using Frye Company as the benchmark, he explores how your brand’s emails appear in different environments and reveals the hidden pitfalls of Gmail dark mode, annotations, and clipping that can undercut your entire retention strategy.
Key Takeaways:
Why Gmail dark mode breaks your design—and how to fix it.
Apple Mail’s clean design boosts click-through and brand perception.
Gmail annotations often misfire, displaying outdated promos.
Email clipping in Gmail hurts UX and performance.
How to analyze mobile vs desktop open rates for better UX targeting.
00:00 – Introduction
01:00 – Why I’m switching to Apple Mail
04:30 – Gmail dark mode email design issues
08:15 – Full bleed images vs padding
15:00 – Gmail annotations explained (and their downside)
20:00 – Apple Mail UX and search comparison
27:00 – Email clipping deep dive
#DTC #EmailMarketing #RetentionMarketing #DigitalMarketing #EcommerceTips #InboxOptimization #GmailDarkMode #AppleMail #CustomerExperience #UXDesign #EmailDesign #MobileFirst #MarketingTech #MarketingStrategy #DirectToConsumer
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this episode, we take a close look at the email marketing content of one of the biggest names in fashion: Frye. We dissect their approach to email design, messaging, and strategy to uncover what makes their emails so effective.
From visually stunning designs to clear, concise calls-to-action, Frye’s emails offer plenty of inspiration for anyone looking to improve their email marketing game. Join Jordan as he breaks down the key elements of their campaigns and explores how their email content could serve as a model for ecommerce brands.
0:00 – Introduction
1:00 – Overview of Frye’s Brand & Email Strategy
4:00 – First Impressions of Frye’s Emails
7:30 – Deep Dive into Email Design
10:00 – Messaging & Copy Strategy
13:30 – Calls-to-Action & Engagement
16:00 – Personalization & Customer Connection
18:30 – Lessons for Other Ecommerce Brands
#EmailMarketing #EcommerceMarketing #Frye #EmailDesign #EmailStrategy #MarketingTips #DigitalMarketing #BrandStrategy #EcommerceTips #MarketingPodcast #EmailCampaigns #CustomerEngagement #MarketingAnalysis #EcommerceGrowth #EmailContent #Personalization #MarketingInsights #ContentStrategy #MarketingForBrands #EcommerceSuccess #MarketingBreakdown #BrandBuilding #RetailMarketing #FashionMarketing #EmailCopywriting
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Are your email metrics telling the whole story?
In this episode of TWBERP, we sit down with Alex Arnaut, CEO of GlockApps, to unpack the hidden truths behind open rates, clicks, and deliverability.
From spam folder traps to reputation pitfalls, this conversation will change the way you think about email performance — and show you what really matters.
0:00 – Introduction
2:00 – Open Rates Are Unreliable
4:30 – Why Apple’s Mail Privacy Protection Makes Open Rates Misleading
7:00 – The Myth of “Machine Opens” and Their Impact
9:00 – The Disconnect Between Clicks and Opens
11:30 – Understanding the Role of Email Segmentation
14:30 – False Attribution and the Impact on Email Metrics
17:30 – Optimizing for Real Engagement in Email Campaigns
#EmailMarketing #EmailMetrics #EmailDeliverability #MarketingTips #GlockApps #EmailSegmentation #OpenRates #EmailCampaigns #DigitalMarketing #EmailStrategy #EmailListBuilding #EmailMarketingStrategy #GlockAppsCEO #MarketingPodcast #EmailMyths #EmailMarketingTips #EmailOptimization #EcommerceMarketing #MarketingPodcast #RetentionMarketing #B2CMarketing
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this episode, Jordan sits down with Abby Kohler, account strategist at Pilothouse, to dive deep into how brands should be thinking about media buying and retention in 2025.
With economic volatility, tariffs, and rising acquisition costs, Abby shares why it's critical to build robust post-click systems—flows, segmentation, messaging—before scaling spend. She details Pilothouse's internal cross-channel playbooks: how email campaigns turn into presell pages, how Meta ads fuel Klaviyo segmentation, and how feedback loops across retention and paid media create compounding ROAS benefits.
Key Highlights:
Persona-led creative and messaging loops
How to AB test email timing windows to improve flow performance
Real examples of Meta targeting using Klaviyo engagement data
Scaling down spend without losing revenue
How Canadian brands are using patriotic messaging for a conversion bump
If you’re scaling a DTC brand and want your email, site, and ads to actually work together—this is the episode.
00:00 – Introduction
08:00 – What wasted ad spend looks like when flows are broken
11:00 – Turning an email campaign into a high-converting landing page
17:00 – Using Klaviyo openers and unsubscribers for Meta targeting
26:00 – Personalization through quiz-style popups
44:00 – The Febreze story and buying psychology
#DTCMarketing #EcommerceStrategy #RetentionMarketing #MetaAds #EmailMarketing #CustomerAcquisition #PerformanceMarketing #Klaviyo #MediaBuying #ShopifyBrands #DirectToConsumer #LifecycleMarketing #DigitalMarketingTips #MarketingStrategy #ScalingEcommerce
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Hey listeners! The episode Jordan references with Abby from Pilothouse will be coming tomorrow, so keep your eyes peeled.
In this episode, Jordan Gordon announces an exclusive 50% off flow build promo, “Go With The Flow.” He also explains the economic rationale for why now is the best time to invest in your retention systems.
Jordan unpacks:
Why economic uncertainty demands a shift to more efficient revenue generation
How Pilothouse clients with email + retention saw 60% of their growth driven by repeat customers
Five flexible, value-driven management tiers to meet brands at different growth stages
Why consolidation under one roof (meta, Google, retention) leads to executional synergy and better performance
Key Takeaways:
Understanding cyclical vs. secular downturns and their implications on strategy
Flow-focused retention can replace campaign volume with smarter automation
Segment-and-deploy and campaign build ramp-ups offer scalable retention help
How integrated channel strategies beat siloed agency structures
#EmailMarketing #RetentionMarketing #DTCMarketing #EcommerceGrowth #CustomerRetention #MarketingAutomation #PerformanceMarketing #MarketingEfficiency #DigitalMarketingStrategy #EcommerceStrategy #LifecycleMarketing #PilotHouse #SpendEfficiency #FlowBuilds
00:00:00 – Introduction
00:01:15 – Jordan’s opening economic breakdown and rationale for the promo
00:10:30 – Breakdown of the internal study on year-over-year growth sources
00:21:00 – The case for consolidating agency services under one roof
00:27:00 – Multi-channel flow-focused management explained
00:34:00 – Google + Email synergy explained with clear funnel logic
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this episode of TWBERP, Jordan Gordon of Pilothouse breaks down the right and wrong ways to drive immediate revenue through email. If your brand is under pressure to grow—or simply survive—the temptation is to ramp up email sends or discount your way to short-term wins.
But that strategy kills long-term brand equity and inbox placement.
Jordan explains how brands can actually get more revenue from their email program, starting today, without harming their digital ecosystem.
Key Takeaways:
Why inbox placement is the most reliable lever for short-term and long-term growth
How to clean your segments and shorten engagement windows for better performance
Smarter campaign strategy: add content-based emails to build trust and get clicks
How to analyze your repeat buyer base and understand true retention
What attribution metrics are flawed and how to benchmark real email impact
00:00 – Introduction
“When a metric becomes a target…” (on attribution pitfalls)
13:00 – The false promise of more campaigns without engagement strategy
21:00 – How to use 7-day click attribution to expose false Klaviyo data
33:45 – “The easiest way to get inbox placement…” (tactical content guidance)
38:00 – Email “bankruptcy” method for bad flows
#DTC #EmailMarketing #RetentionMarketing #EcommerceStrategy #KlaviyoTips #CustomerRetention #InboxPlacement #DigitalMarketing #CRO #LifecycleMarketing #MarketingAutomation #GrowthMarketing #EcommerceGrowth #PerformanceMarketing #MarketingStrategy
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
