Ep 41: List Growth, Fingerprints, Spam Flags, and What Actually Works

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The World's Best Email and Retention Podcast

The DTC Podcast Network

60 episodes

6 days ago

Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.

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All content for The World's Best Email and Retention Podcast is the property of The DTC Podcast Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Ep 41: List Growth, Fingerprints, Spam Flags, and What Actually Works

The World's Best Email and Retention Podcast

23 minutes 6 seconds

4 months ago

Ep 41: List Growth, Fingerprints, Spam Flags, and What Actually Works

In this episode, Jordan breaks down the world of offsite email capture tools: how they use fingerprinting to add contacts without a direct opt-in, why they can be a top source of spam complaints, and how brands are using them to unlock real revenue.

You’ll learn:

What these tools actually do behind the scenes
Why they can be risky—and how to avoid deliverability damage
How to set them up right (if you’re going to use them)
What metrics matter when calculating true ROI

Timestamps:

00:00 - Why retention beats acquisition

02:00 - How these list growth tools work

06:00 - The risks of spam complaints

12:00 - Attribution vs. actual revenue

18:00 - Segmentation strategies to protect sender reputation

21:00 - When list growth tools are actually worth it

Hashtags:

#EmailMarketing #ListGrowth #RetentionMarketing #EcommerceMarketing #Deliverability #MarketingTools #Fingerprinting #SpamComplaints #DTCMarketing #CustomerRetention #EmailGrowth #MarketingStrategy #Pilothouse #DTCBrands #MarketingPodcast

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

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Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast