Black Friday isn’t about clever tricks; it’s about doing the basics better (and not tanking your sender reputation while you’re at it).
In this episode, Jordan breaks down The Pilothouse Way to win Black Friday: how to increase send volume without burning your list, why “double-tapping non-openers” is a fatal mistake, and the counterintuitive truth about who actually buys and when.
You’ll also learn:
Why boring subject lines outperform “creative” ones during BFCM
How to structure every email assuming it’s the only one your subscriber opens
The simple post–Black Friday tactic that turns one-time buyers into repeat customers
#EmailMarketing #BlackFriday #CyberMonday #RetentionMarketing #EcommerceMarketing #CustomerRetention #EmailStrategy #Deliverability #MarketingTips #DTC #DigitalMarketing #MarketingPodcast #Pilothouse #TWBERP #EcommerceGrowth #MarketingStrategy #LifecycleMarketing #EmailAutomation #BFCM #PerformanceMarketing
0:00 — Introduction
2:00 — What Actually Drives Results
3:00 — Cadence and Frequency: How Much Is Too Much?
5:00 — The Double-Tap Disaster
6:00 — How Buyers Actually Behave (and Why It Matters)
8:00 — The Boring Secret to Black Friday Success
13:00 — Turn Black Friday Buyers Into December Buyers
19:00 — The “Saucy” 30% Repeat Purchase Tactic
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast