Ep 50: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 1)

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The World's Best Email and Retention Podcast

The DTC Podcast Network

60 episodes

6 days ago

Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.

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All content for The World's Best Email and Retention Podcast is the property of The DTC Podcast Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Ep 50: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 1)

The World's Best Email and Retention Podcast

50 minutes

2 months ago

Ep 50: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 1)

In this episode, Jordan shares how to build a high-leverage email program that acts like a billion-dollar engine, even on a lean budget.

You’ll learn:

Why email is the most reliable “free traffic” channel
The power of recommendations by category
How to structure clean funnels that convert
Automation tactics big brands use to keep margins fat

Perfect for entrepreneurs, marketers, and operators who want to make email their most profitable channel.

#EmailMarketing #RetentionMarketing #LifecycleMarketing #EcommerceGrowth #DTCMarketing #DigitalMarketing #MarketingStrategy #EmailAutomation #CustomerRetention #OwnedMedia #GrowthMarketing #MarketingPodcast #BillionDollarBrand #EmailTips #MarketingPlaybook #Klaviyo #Shopify #EmailStrategy #MarketingGrowth #EcommerceTips

00:00 Introduction: Why email is the cheapest customer channel

00:05 Big brands, free traffic, and push-button revenue

00:11 Core email models: fashion, Subscribe & Save, single-SKU

00:20 Buy-online vs buy-in-store strategies

00:23 The Awareness Table: shifting from paid to owned

00:36 Automating like a billion-dollar brand

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

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Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast