We’re back with Part 2 of Email Like a Billion Dollar Brand on a Five-Figure Budget.
In this episode of the World’s Best Email & Retention Podcast, Jordan digs into the playbook billion-dollar brands use, and shows how to apply it without the billion-dollar resources. You’ll learn:
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00:00 – Introduction
01:30 – Launch every campaign element as a test
04:29 – What to test first: triggers, cadence, subject lines & more
10:23 – How bad segmentation wrecks inboxing
13:49 – The simple six-segment model for smarter targeting
22:35 – Using product segmentation to drive hero sales
25:59 – Created date segmentation: this year’s vs. last year’s business
31:22 – Base analysis and the truth about repeat buyers
36:44 – Key takeaways on testing, frequency & segmentation
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