Ep 57: Shaan Arora on the Real Pop-Up Levers: Copy, Timing, Segmentation

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The World's Best Email and Retention Podcast

The DTC Podcast Network

60 episodes

6 days ago

Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.

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Ep 57: Shaan Arora on the Real Pop-Up Levers: Copy, Timing, Segmentation

The World's Best Email and Retention Podcast

29 minutes 6 seconds

2 weeks ago

Ep 57: Shaan Arora on the Real Pop-Up Levers: Copy, Timing, Segmentation

Every brand uses a pop-up... but most leave serious revenue on the table.

In this episode, Jordan sits down with Shaan Arora, founder of Alia, to break down the real pop-up levers that drive conversion: copy, timing, and segmentation.

You’ll learn what 150 million monthly pop-up views reveal about what actually moves the needle, how AI testing is changing optimization, and why design isn’t the difference-maker you think it is.

Plus, the Pilothouse team’s early experiments with Alia (including one that 5x’d a welcome flow) and where Shaan sees the future of email, SMS, and personalization heading.

#EmailMarketing #Retention #Ecommerce #PopUps #CRO #ConversionOptimization #DTC #DigitalMarketing #EcommerceStrategy #AI #MarketingStrategy #CustomerAcquisition #CustomerRetention #EmailDesign #MarketingAutomation #ListGrowth #Shopify #RetentionMarketing #GrowthMarketing #MarketingData #Alia #Pilothouse #TWBERP

00:00 – Intro: Why every brand uses pop-ups—and why most get them wrong

01:31 – Shaan Arora (Alia) joins to break down what really moves conversions

03:56 – How Alia grew from 0 to 2,500 brands and 150M monthly pop-up views

09:07 – The real levers: copy, timing, and segmentation

11:05 – Testing, AI optimization, and why design matters less than you think

14:36 – Authenticity, AI, and the future of email & SMS

17:56 – Smart offers and one-to-one pop-up personalization

24:40 – Shaan’s top tips: timing, mystery offers, and full-screen testing

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