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The World's Best Email and Retention Podcast
The DTC Podcast Network
60 episodes
6 days ago
Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.
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Marketing
Business
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All content for The World's Best Email and Retention Podcast is the property of The DTC Podcast Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.
Show more...
Marketing
Business
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Ep 46: The Only Browse Abandon Email You'll Ever Need
The World's Best Email and Retention Podcast
38 minutes 44 seconds
3 months ago
Ep 46: The Only Browse Abandon Email You'll Ever Need

Think your browse abandonment email is doing the job? Think again.


In this episode, Jordan breaks down the only browse abandon flow you’ll ever need—from trigger to send timing, segmentation, and dynamic content strategy—so you stop leaving easy revenue on the table.


You’ll learn:

How to time emails to hug buying intent without feeling pushy

The 5 dynamic merchandising types that actually drive clicks (and which to avoid)

Why subject lines are the secret to higher on-page conversion, not just opens

How to turn a “maybe later” shopper into a customer without discounting too soon


If you’ve got a weak, one-and-done browse abandon, this is your blueprint for building a revenue machine that runs on autopilot.


#EmailMarketing #DigitalMarketing #EcommerceTips #EcommerceGrowth #MarketingAutomation #MarketingStrategy #CustomerRetention #ConversionRateOptimization #EcommerceStrategy #EmailAutomation #CustomerEngagement #EcomTips #ShopifyStores #EmailDesign #EmailFlows #AbandonedCart #LifecycleMarketing #RetentionMarketing #DTCGrowth #EcommerceConversions #BrowseAbandon #AbandonmentEmail #BrowseRecovery #EmailFlowsThatConvert #RetentionEmail #CustomerLifecycle #Klaviyo #KlaviyoFlows #EcommerceRetention #EmailOptimization #TriggeredEmails #LifecycleEmailMarketing #RetentionTactics #RetentionRevenue #FlowOptimization #EmailRevenue #DTCEmail #DTCStrategies


00:00 – Introduction

00:55 – The #1 mistake brands make with browse abandon emails

04:12 – Trigger logic that catches shoppers before they’re gone for good

08:47 – The “20 minutes + 8 hours” timing rule for maximum intent

13:15 – Why your subject line impacts revenue more than open rates

20:50 – Dynamic merchandising types that actually drive clicks

27:45 – Funnel Flusher: the last-chance email that recovers lost revenue

35:40 – The “no prices in email” rule that saves you from costly mistakes


Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

The World's Best Email and Retention Podcast
Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.