What actually determines whether your emails land in the inbox or the spam folder?
In this episode, Jordan Gordon sits down with Benny Rubin, founder and CEO of Senders.co, for a deep dive into the mechanics of deliverability.
They break down how domain age, subdomains, and warmup patterns affect reputation, why engagement ratios matter more than send volume, and what Gmail and Microsoft really look for when evaluating your sends.
00:00 – Introduction and Why Deliverability Matters
02:00 – Meet Benny Rubin of Senders.co
07:10 – Domain Age, Warmup, and Subdomains
15:22 – Cold Email, Ratios, and Reputation
23:14 – Why Open Rates Lie
33:27 – Fingerprints, Frequency, and Testing
45:03 – Fixing Deliverability at Scale
#EmailMarketing #Deliverability #RetentionMarketing #Klaviyo #InboxPlacement #EcommerceMarketing #DTC #MarketingStrategy #EmailOptimization #CustomerRetention #MarketingOperations #Pilothouse #SendersCo #TWBERP
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast