In Part 2 of our American Eagle vs. Everlane breakdown, we shift focus to Everlane. Jordan Gordon dives into how the DTC-first brand approaches email and onsite strategy compared to AE’s revenue-driven program.

From minimalist design choices to refined upsell tactics, we explore how Everlane uses email as a brand-building tool while American Eagle leans on volume to hit quarterly numbers.

You’ll learn:

• Why Everlane’s minimalism works as more than just an aesthetic
• The difference between brand-driving vs. revenue-driving email programs
• Key upsell and cross-sell tactics that stand out onsite
• What marketers can take away from both approaches

#EmailMarketing #RetentionMarketing #LifecycleMarketing #EmailStrategy #CustomerRetention #Retention #BrandBuilding #RevenueGrowth #BrandVsRevenue #EcommerceStrategy #AmericanEagle #Everlane #DTC #DirectToConsumer #Ecommerce #TWBERP #DTCPodcast #MarketingPodcast #EcommercePodcast

00:00:00 - Intro

00:01:00 - Brand vs. Revenue

00:03:00 - Everlane’s DTC Reality

00:06:00 - Subject Lines & Preheaders

00:09:00 - Short Subject Lines

00:13:00 - Minimalist Email Design

00:20:00 - Artistic Visuals

00:28:00 - Final Takeaways

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