In this episode, Jordan Gordon from Pilothouse breaks down how these two apparel giants approach email, onsite creative, and retention strategy. From American Eagle’s triple-tap sends and maximalist promos to Everlane’s minimalist subject lines and brand positioning, we explore what actually works and what’s just noise.
👉 Listen in to uncover:
#EmailMarketing #RetentionMarketing #DTCMarketing #EcommerceMarketing #DigitalMarketing
#AmericanEagle #Everlane #InboxWars #CustomerRetention
#EcommerceGrowth #BrandStrategy #MarketingStrategy #CustomerExperience #MarketingPodcast
00:00 – Retention is the cheapest growth lever
02:00 – American Eagle vs. Everlane: framing the matchup
05:00 – Celebrity campaigns: hype, sales, and stock price
08:00 – Market cap & trading-range reality check
13:00 – Everlane’s DTC-first retention edge
16:00 – Subject line strategy: % off vs. $35 anchor
21:00 – Email frequency & inboxing risks
27:00 – Onsite teardown: homepage, pop-ups, and PDP misses
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast