You’ve invested in a logo, typography, and visuals that look amazing—but your brand still isn’t converting. Why?
In this episode of The Unified Brand Podcast, we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth—positioning, messaging, and strategic clarity—and why most brands fail to connect with their audience or align internally.
Learn:
Why beautiful design isn’t enough
The hidden power of brand strategy
How positioning shapes perception
What causes marketing to feel like "shouting into the void"
Real-world examples of brands that turned things around with strategy-first branding
🎯 If your brand looks great but feels off, this episode will help you get to the root of the issue.
👉 Take the 4-minute Brand Power Assessment and discover what’s holding your brand back: BrandPowerScore.co.uk
Catch visual brand tips on our YouTube channel
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.
Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Managementmodel.
You’ll discover:
Why most brands respray the car without checking the engine (and what to do instead)
The key elements of Brand DNA that form the foundation of truly differentiated brands
How Dim Sum Strategy delivers bite-sized, actionable tools for solopreneurs and founders
Why design must come after strategy—and how to align culture, experience, and communication around your brand promise
Behind the scenes of creating The Lighthouse Brand Strategy Academy to democratize effective brand building
This episode is packed with decades of experience distilled into practical, strategic insight that will change the way you think about your brand. If you’re a founder, marketer, or business leader—you don’t want to miss this one.
🔗 Learn more about Peter: https://peterwilken.com
📘 Get Dim Sum Strategy:
🎓 Explore the Lighthouse Brand Strategy Academy
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Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.uk
Catch visual brand tips on our YouTube channel
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow’s theory of transformation and Maya Angelou’s timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty.
You’ll learn:
Why iconic brands offer aspirational transformation
How companies like Dove, Zappos, and Patagonia build trust and loyalty
The power of purpose-led branding
How small touches can make big emotional impacts
Tips for triggering emotional responses through brand messaging
Plus, take our FREE 4-minute Brand Power Assessment to see where your brand stands and unlock your full potential.
🔗 Take the assessment: Brand Power Scorecard
Subscribe and join the movement to build smarter, more unified brands.
Catch visual brand tips on our YouTube channel
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In this episode of The Unified Brand Podcast, host Chris Outlaw sits down with Deevo Tindall — brand architect, creative visionary, and founder of The Brand Storyteller.
With over two decades of experience spanning photography, videography, and brand strategy, Deevo shares how personal transformation directly fuels brand growth.
Discover how emotional storytelling, brand consistency, and authentic personal branding can elevate your business and deepen client connections. Deevo breaks down the lessons he’s learned from building five businesses, the power of personal-professional brand integration, and why the “mirror effect” is the foundation of successful branding.
We also dive into:
Why your brand problem is likely a messaging problem
The power of left and right brain synergy
Emotional connection as a branding strategy
The link between mindset and business ceilings
Why authenticity beats trends (and how Coke got it wrong)
His upcoming transformational retreat
This is an insightful, no-fluff conversation for founders, creatives, and marketers serious about building human-centric, identity-driven brands.
🔗 Connect with Deevo: thebrandstoryteller.com
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Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.uk
Catch visual brand tips on our YouTube channel
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond.
In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick.
You’ll discover:
Why Lego lost its way—and how it got back on track
The power of staying true to your brand DNA
How embracing pop culture transformed Lego into a global force
What your business can learn from Lego's bold brand moves
Whether you're a founder, marketer, or brand strategist, this is your blueprint for turning struggle into brand strength.
Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.uk
Catch visual brand tips on our YouTube channel
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
Robert Brunner — former Chief Designer at Beats by Dre, Partner at Pentagram, and founder of Ammunition — joins us to explore the deep emotional connection between design and identity. With over three decades of experience building culture-shaping products for Apple, Square, and more, Robert unpacks what makes design iconic, how empathy fuels innovation, and why great products don’t just work — they speak to the soul.
In this episode, you'll learn:
The real difference between design and art
How Beats by Dre was built to become a cultural movement
What every founder should know about building brand-led products
The overlooked power of prototyping and the “death by a thousand cuts” in product design
Why empathy is the most underrated design tool
How AI is changing the design landscape — and why human creativity still wins
Whether you're a founder, marketer, or product leader, this conversation will change how you think about brand, product, and the power of design.
🔗 Learn more about Ammunition: ammunitiongroup.com
Ammunition Instagram
Ammunition Facebook
Robert's Linkedin
Robert's Instagram
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
Struggling to connect with your audience? In this solo episode of The Unified Brand Podcast, we uncover the five critical steps brands must take to go from forgettable to fan-favorite. Discover why most businesses fail to resonate—hint: it's not about your product—and learn how to build psychological and emotional connections that make your brand the obvious choice.
We’ll cover:
The #1 mistake brands make in their messaging
How to position your brand as the guide (not the hero)
Why emotional connection trumps product features
The psychology behind "brand love"
How to create consistency that builds trust and recall
If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insights that have transformed how businesses think about brand strategy.
We dive deep into:
The evolution of brand equity and why loyalty must be at its core
Why brand relevance, not just awareness, is key to market dominance
The secret to building energy and differentiation with “Silver Bullet” brands
Why disruptive innovation creates real growth, not brand preference
The role of signature stories and purpose-driven branding in creating lasting impact
How legacy brands can remain relevant in an age of constant disruption
Whether you're a founder, marketer, or strategist, this episode offers practical, timeless advice on building brands that endure.
🎧 Don’t miss this masterclass in branding strategy from one of the industry’s most influential voices.
David's Links
David on Linkedin
Prophet Website
David's Books
👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
Red Bull doesn’t just sell energy drinks—they sell adrenaline, culture, and a way of life. In this episode, we unpack how Red Bull built one of the most iconic and dominant brand ecosystems in the world—and more importantly, how you can apply the same principles to your business.
Discover how Red Bull:
Became a media powerhouse by owning their content
Built emotional connection through storytelling and immersive experiences
Chose partnerships and events that embodied their brand values
Created a world their audience wants to live in
Learn how to shift from short-term promotion to long-term brand belonging—no billion-dollar budget required. Take the first step to building a brand ecosystem that creates belief, not just buyers.
👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In this episode of The Unified Brand Podcast, we’re joined by John Sapiente, founder of Volition America—a powerful brand that blends patriotism, purpose, and performance fashion.
What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause.
John shares the origin of Volition America, how he overcame the hurdles of entering the apparel space from a manufacturing background, and how strategic partnerships with brands like Puma and influencers like Gary Woodland ignited nationwide brand love.
We explore:
How storytelling and cause marketing built a community-first brand
Why brand DNA and emotional connection drive customer loyalty
The secret behind 13-fold branding and hidden messages in product design
Volition’s bold new vision—including TV shows, new categories, and experiences
This is a must-listen for founders, marketers, and purpose-driven brand builders who want to stand out and scale impact.
🔗 Learn more: volitionamerica.com
👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
What separates enduring startups from the rest? Branding.
In this powerful solo episode, Chris Outlaw walks you through 9 essential principles of startup branding—each designed to help your brand resonate with customers, stand out from competitors, and adapt to scale. Whether you're defining your purpose, refining your brand voice, or creating community connection, this episode delivers practical, proven strategies to future-proof your startup brand.
You'll learn how:
Airbnb builds belonging through brand purpose
Slack tailors its identity to tech-savvy professionals
Mailchimp and Glossier use tone and community to drive loyalty
Tesla and Spotify master category creation and innovation
Whether you’re a founder, marketer, or early-stage entrepreneur—this is your roadmap to a unified, unforgettable brand.
👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In this episode of The Unified Brand Podcast, we're joined by Laura, strategic storyteller, public speaker, founder of Meshin Movement, and Group Strategy Director at Article Group. Laura unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how brands can build authentic narratives that resonate on a human level.
We explore:
The neuroscience behind storytelling and empathy
How personal stories can drive professional success
The 4Cs framework to unlock brand stories
Strategic storytelling in B2B tech and why empathy still matters
Using purpose-driven storytelling to align brand identity and impact
Whether you're a founder, marketer, or creative leader, this episode will shift how you think about story, brand, and growth.
🔗 Connect with Laura: meshinmovement.com
Learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard
Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.
🎧 Subscribe and stay unified.
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
Does your audience seem disconnected from your brand message—even though you're confident in your purpose and expertise? You're not alone. This episode of The Unified Brand Podcast dives deep into The Curse of Knowledge — the silent gap between what you know and what your audience understands.
Join us as we unpack the 5 essential strategies every founder, marketer, and business leader must master to connect more empathetically and meaningfully with their target market. You'll learn:
✅ How to identify and solve the right problem for your audience
✅ The power of tapping into emotional pain points (not just surface issues)
✅ Why understanding your audience’s journey is key to messaging
✅ How simplicity enhances memorability
✅ The importance of stepping into your audience's shoes for authentic resonance
PLUS — discover how our free Brand Power Scorecard can reveal what’s holding your brand back.
Perfect for: Founders, Marketers, Brand Builders, and Business Professionals serious about closing the communication gap.
👉 Take the Brand Power Scorecard now
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
This week on The Unified Brand Podcast, we’re joined by branding and digital marketing strategist Jacinta Gandy, founder of Social Circle. With experience working on powerhouse brands like Disney and Nike, Jacinta shares how she helps entrepreneurs craft brand foundations that actually convert—long before diving into social media or advertising.
In this deep-dive episode, we explore:
Why brand strategy must come before design
The power of niching down and owning your local market
How to use Pinterest, email, and SMS to grow beyond Instagram
Marketing mistakes that waste money and time
What small businesses can learn from agency life
Whether you're struggling to gain traction or looking to refine your message, this episode delivers real, tactical advice to help you grow strategically and sustainably.
🎧 Tune in for actionable insights to brand smarter, not harder.
Jacinta's Links
Learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard
Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.
🎧 Subscribe and stay unified.
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
Why do brands like Netflix, Nike, Disney, and Zappos stick in our minds, while others fade into the background?
In this episode of The Unified Brand Podcast, we break down five iconic brands that didn't just enter their industries—they transformed them. From Netflix flipping the video rental model on its head, to Dollar Shave Club disrupting decades-old traditions, we explore how bold decisions, distinct identities, and emotional connections can lead to brand memorability.
You'll discover:
Why disruption breeds memorability
The strategy behind Nike’s swoosh and movement messaging
How Zappos dominated through radical customer service
What Disney does to embed magical experiences across generations
How your brand can find its own "blue ocean" and rise above the noise
Plus, learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard
Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.
🎧 Subscribe and stay unified.
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
How do brands truly live in our minds—and why do some stick while others fade?
In this episode, strategist and branding professor Dan Wallace, co-author of The Physics of Brand, joins us to unpack how brands operate across time, space, and sensory memory. From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller and Rene Marino, Dan explains why brands are more than logos—they're energetic systems of human interaction.
We explore:
The three dimensions of time in brand building
The real role of multi-sensory brand experiences
How consciousness and culture shape brand value
Why Costco and Amazon are two sides of the same branding coin
The future of branding in an AI-driven world
If you're a founder, marketer, or strategist looking to create brand moments that stick and scale, this episode is a must-listen.
Connect with Dan: ideafood.com → LinkedIn
📖 Grab The Physics of Brand
In this episode of The Unified Brand Podcast, we explore how top brands like Netflix, Google, Zappos, Pixar, Zoom, and IKEA have developed winning company cultures that drive their success.
Discover how these companies build environments that foster creativity, innovation, customer service excellence, and purpose-driven leadership.
Learn the key takeaways and how you can apply these lessons to your own business to build a brand that stands out from the competition.
Key Takeaways:
How Netflix's culture of unfiltered honesty drives productivity and creativity.
Google's commitment to innovation through perks and mentorship.
Zappos’ rigorous hiring process to maintain a strong customer service culture.
Pixar’s focus on creativity and collaboration through feedback and openness.
Zoom’s dedication to maintaining culture with their ‘Happiness Crew.’
IKEA’s purpose-driven approach to creating a better everyday life for everyone.
Take our free Brand Power Assessment at Brand Power Scorecard UK to uncover what’s holding your brand back and how to unlock its full potential - www.brandpowerscore.co.uk
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BRAND POWER SCORE
Take our 4min assessment today and get your brand power score.
Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
How do you turn a commodity business into a market leader with unmatched employee loyalty and premium pricing?
In this episode of the Unified Brand Podcast, we welcome back Barry LaBov, two-time Ernst & Young Entrepreneur of the Year, Founder and CEO of LaBov Marketing Communications and Training, and author of The Power of Differentiation.
Barry shares:
The overlooked power of brand differentiation in winning hearts, minds—and market share
A powerful rebranding case study that transformed “the cheap copper guys” into an industry-leading premium brand
How celebrating what makes your brand unique can re-engage teams, increase morale, and boost profitability
Why striving for perfection can kill innovation and how “rough edges” and imperfections make brands more human
Lessons from rock bands like The Police, Pearl Jam & The Black Keys on branding, uniqueness, and experience
Whether you're a founder, marketer, or business leader, this episode is packed with actionable insights that will change how you see your brand—from the inside out.
Plus: Barry’s take on what frustrates him most about the industry, and why saying “no” is the ultimate act of brand clarity.
Links & Resources:
Barry LaBov: https://barrylabov.com
LaBov Agency: https://labov.com
The Power of Differentiation (Book): Available on Amazon
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BRAND POWER SCORE
Take our 4min assessment today and get your brand power score.
Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
Thinking about rebranding but unsure where to start?
In this episode of The Unified Brand Podcast, we break down the strategic process of rebranding to ensure a smooth and effective transformation.
Learn how to define your rebranding goals, assess your current brand, conduct vital research, and implement a strategy that sets you up for success.
Discover why rebranding is more than just a visual update—it’s about aligning your business with its future vision.
Tune in for expert insights from Elements Brand Management and take the guesswork out of your rebrand!
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BRAND POWER SCORE
Take our 4min assessment today and get your brand power score.
Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In this episode of The Unified Brand Podcast, we sit down with Maxwell Nee, Chief Revenue Officer at ScoreApp, a multi-award-winning entrepreneur, bodybuilder, and dancer featured in Forbes and Singapore's The Business Times. Maxwell shares invaluable insights into scaling businesses, identifying market gaps, and leveraging AI-driven sales tools to maximize efficiency.
We discuss:
The 3 pillars of building a business that thrives: Team, Market Demand, and Cash Flow.
Why listening to the market is the most powerful tool for entrepreneurs.
The importance of objective decision-making and overcoming personal biases in business.
How ScoreApp transforms lead generation, sales, and customer experience.
The secret behind high-converting sales processes using AI-powered assessments.
Maxwell also reveals his favorite industries to invest in, the biggest mistakes entrepreneurs make, and why personalization and segmentation are the future of marketing.
If you’re looking for actionable strategies to build a scalable, efficient, and profitable business, this episode is a must-listen!
Maxwell's Links
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BRAND POWER SCORE
Take our 4min assessment today and get your brand power score.
Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
