Howard Lim on Authentic Branding: Designing Companies from the Inside Out

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The Unified Brand - Branding Podcast

Elements Brand Management

224 episodes

12 hours ago

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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Howard Lim on Authentic Branding: Designing Companies from the Inside Out

The Unified Brand - Branding Podcast

47 minutes 35 seconds

2 months ago

Howard Lim on Authentic Branding: Designing Companies from the Inside Out

This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building brands with soul, vision, and long-term clarity.

In this episode, we dive into:

Why most companies unknowingly outgrow their original brand identity
The three parts of a brand every business must understand: position, identity, and image
How to design companies from the inside out using Howard’s SIM model (Strategy, Implementation, Management)
The dangers of fragmented branding and "brand schizophrenia"
Why consistent brand DNA is non-negotiable — and how to define yours
Case studies that grew 2000x by applying authentic branding principles
The real difference between branding, marketing, and advertising

Howard also reveals the origin of his bestselling book Authentic Branding, and offers practical tips you can apply immediately to realign and future-proof your brand.

Get the book: Authentic Branding by Howard Lim on Amazon

For Howard’s brand assessment offer - howard@howcreative.com

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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠