How to Turn Your Business Into a Blockbuster Brand with Hollywood-Level Storytelling With Greg Logan

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The Unified Brand - Branding Podcast

Elements Brand Management

225 episodes

5 days ago

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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How to Turn Your Business Into a Blockbuster Brand with Hollywood-Level Storytelling With Greg Logan

The Unified Brand - Branding Podcast

45 minutes 30 seconds

1 week ago

How to Turn Your Business Into a Blockbuster Brand with Hollywood-Level Storytelling With Greg Logan

What if your brand story could hit like a blockbuster movie?

In this episode of The Unified Brand Podcast, we're joined by Greg Logan — founder of Narrativity, Cannes Award-winning writer, and author of Creating a Blockbuster Brand. Greg reveals how he cracked the code to blending Hollywood storytelling formulas with business branding — and why it’s the secret weapon behind some of the world’s most emotionally resonant and high-performing brands.

We unpack:

🎬 Why Hollywood has the blueprint for brand storytelling
⚡ The "enemy and superpower" framework every founder needs
🧠 The neuroscience of why stories stick — and convert
🗣️ How tone of voice builds trust and crushes category sameness
📖 How his book helps founders DIY their own blockbuster brand

If you’re tired of sounding like everyone else, this episode will reframe your entire brand strategy.

🔗 Learn more about Greg’s work at narrativity.com
📘 Grab his book at blockbusterbrands.com
🧪 Try the quiz: storytellingquiz.com

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