How John Sapiente Built a Patriot-Driven Movement into a Multi-Brand Fashion Empire

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The Unified Brand - Branding Podcast

Elements Brand Management

224 episodes

16 hours ago

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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How John Sapiente Built a Patriot-Driven Movement into a Multi-Brand Fashion Empire

The Unified Brand - Branding Podcast

36 minutes 17 seconds

5 months ago

How John Sapiente Built a Patriot-Driven Movement into a Multi-Brand Fashion Empire

In this episode of The Unified Brand Podcast, we’re joined by John Sapiente, founder of Volition America—a powerful brand that blends patriotism, purpose, and performance fashion.

What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause.

John shares the origin of Volition America, how he overcame the hurdles of entering the apparel space from a manufacturing background, and how strategic partnerships with brands like Puma and influencers like Gary Woodland ignited nationwide brand love.

We explore:

How storytelling and cause marketing built a community-first brand
Why brand DNA and emotional connection drive customer loyalty
The secret behind 13-fold branding and hidden messages in product design
Volition’s bold new vision—including TV shows, new categories, and experiences

This is a must-listen for founders, marketers, and purpose-driven brand builders who want to stand out and scale impact.

🔗 Learn more: volitionamerica.com

👉 Take the free 4-minute Brand Power Assessment: ⁠Brand Power Scorecard⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

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Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠