In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insights that have transformed how businesses think about brand strategy.
We dive deep into:
The evolution of brand equity and why loyalty must be at its core
Why brand relevance, not just awareness, is key to market dominance
The secret to building energy and differentiation with “Silver Bullet” brands
Why disruptive innovation creates real growth, not brand preference
The role of signature stories and purpose-driven branding in creating lasting impact
How legacy brands can remain relevant in an age of constant disruption
Whether you're a founder, marketer, or strategist, this episode offers practical, timeless advice on building brands that endure.
🎧 Don’t miss this masterclass in branding strategy from one of the industry’s most influential voices.
David's Links
David on Linkedin
Prophet Website
David's Books
👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard
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