How Lego Rebuilt an Iconic Brand: A Masterclass in Strategic Reinvention

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The Unified Brand - Branding Podcast

Elements Brand Management

224 episodes

2 hours ago

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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How Lego Rebuilt an Iconic Brand: A Masterclass in Strategic Reinvention

The Unified Brand - Branding Podcast

7 minutes 26 seconds

3 months ago

How Lego Rebuilt an Iconic Brand: A Masterclass in Strategic Reinvention

In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond.

In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick.

You’ll discover:

Why Lego lost its way—and how it got back on track
The power of staying true to your brand DNA
How embracing pop culture transformed Lego into a global force
What your business can learn from Lego's bold brand moves

Whether you're a founder, marketer, or brand strategist, this is your blueprint for turning struggle into brand strength.

Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.uk

Catch visual brand tips on our YouTube channel

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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠brandpowerscore.co.uk⁠⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠