Why Brands Like Airbnb & Liquid Death Don’t Compete, They Redefine

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The Unified Brand - Branding Podcast

Elements Brand Management

224 episodes

1 day ago

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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Why Brands Like Airbnb & Liquid Death Don’t Compete, They Redefine

The Unified Brand - Branding Podcast

8 minutes 30 seconds

1 week ago

Why Brands Like Airbnb & Liquid Death Don’t Compete, They Redefine

What do Airbnb, Liquid Death, and Notion have in common? They didn’t just disrupt industries—they redefined them. In this episode of The Unified Brand Podcast, we break down what it truly means to achieve category ownership and why the most successful brands don’t chase demand—they create it.

You’ll discover:

What separates truly differentiated brands from the rest
The two pathways to brand distinction: Amplify or Redefine
How companies like Liquid Death and Oatly made the familiar unignorable
The psychological power of brand archetypes
Why your brand should aim to stand alone, not just stand out
How to claim your own category of one using strategic positioning and messaging

🎯 Ideal for founders, marketers, and business leaders looking to build brands that dominate, not compete.

🔗 Take the Brand Power Scorecard: brandpowerscorecard.co.uk

Watch podcast clips & deep dives on YouTube: Elements Brand Management

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