Bridging the Gap: How to Overcome the Curse of Knowledge and Truly Resonate with Your Audience

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The Unified Brand - Branding Podcast

Elements Brand Management

224 episodes

1 day ago

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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Marketing

Business

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Bridging the Gap: How to Overcome the Curse of Knowledge and Truly Resonate with Your Audience

The Unified Brand - Branding Podcast

9 minutes

6 months ago

Bridging the Gap: How to Overcome the Curse of Knowledge and Truly Resonate with Your Audience

Does your audience seem disconnected from your brand message—even though you're confident in your purpose and expertise? You're not alone. This episode of The Unified Brand Podcast dives deep into The Curse of Knowledge — the silent gap between what you know and what your audience understands.

Join us as we unpack the 5 essential strategies every founder, marketer, and business leader must master to connect more empathetically and meaningfully with their target market. You'll learn:

✅ How to identify and solve the right problem for your audience
✅ The power of tapping into emotional pain points (not just surface issues)
✅ Why understanding your audience’s journey is key to messaging
✅ How simplicity enhances memorability
✅ The importance of stepping into your audience's shoes for authentic resonance

PLUS — discover how our free Brand Power Scorecard can reveal what’s holding your brand back.

Perfect for: Founders, Marketers, Brand Builders, and Business Professionals serious about closing the communication gap.

👉 Take the Brand Power Scorecard now

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠