From Disney Magic to Main Street Mastery: Vance Morris on Turning Customer Experience Into Revenue

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The Unified Brand - Branding Podcast

Elements Brand Management

224 episodes

1 day ago

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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From Disney Magic to Main Street Mastery: Vance Morris on Turning Customer Experience Into Revenue

The Unified Brand - Branding Podcast

39 minutes 51 seconds

4 weeks ago

From Disney Magic to Main Street Mastery: Vance Morris on Turning Customer Experience Into Revenue

In this episode of The Unified Brand Podcast, we're joined by Vance Morris, a customer experience strategist, Disney veteran, and founder of the Deliver Service Now Institute. Vance shares how he went from designing Disney attractions like Chef Mickey’s to helping everyday businesses create “wow” moments that drive loyalty and revenue.

We dive deep into:

What Disney does differently (and how your business can do it too)
How to turn the mundane into memorable brand experiences
The power of scripting, surprise, and theming
Emotional connection as your biggest brand asset
Real-world examples like the “rock ‘n’ roll insurance agent” and the “pirate dentist”
How to map your customer journey and find quick wins
Why simple systems and consistent training create brand magic

Whether you’re a founder, marketer, or service-based business owner, this episode will show you how to use experience as your unfair advantage.

🎁 Grab Vance’s free resource: wow52ways.com
🌐 Learn more: deliverservicenow.com

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PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj

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