How can a podcast become your best performing sales channel?
In this episode of the Unified Brand Podcast, we're joined by Donald Kelly, award-winning sales trainer, top Salesforce sales influencer, author of Sell It Like a Mango, and host of the Sales Evangelist Podcast. Donald shares how podcasting helped him leave his full-time job, build two businesses, and become a trusted voice in B2B sales.
We dive into:
Why you don’t need thousands of downloads to build an effective podcast
How podcasting creates lead gen and brand trust at scale
The right way to launch a podcast that actually gets traction
How sales and marketing teams can collaborate using podcast content
Turning episodes into lead magnets and sales appointments
The rise of non-gated content and building community trust
Whether you're a founder, marketer, or B2B sales leader, this episode will show you how to stop chasing fancy metricsand start creating content that sells.
🔗 Donald’s Links:
🎧 Listen now and learn how to build a podcast that drives real business results.
If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.
📈 Take the Brand Power Scorecard assessment and start your transformation → BrandPowerScorecard.co.uk
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