We are talking all about Orangetheory Fitness.

We explore the success of their fitness model and the competition and challenges arising in the fitness boutique space.

Joining me are two wonderful guests, Craig the Regional Sales and Operational Manager of the Midlands and Northern Orangetheory Fitness, and Dan, the Regional Fitness Manager of Midlands and Northern Orangetheory Fitness.

In this episode, we cover:

• The magic behind orangetheory’s success, and how they keep it going in such a competitive industry

• Orangetheory is renowned for its heart rate-based interval training, so how does Orangetheory use all that data to enhance the workouts and make them even more effective for members? 

• The pandemic really shook up the fitness world - how did Orangetheory handle it? What was the biggest challenge?

• Their go-to strategy for making sure people stick around and stay motivated long-term, and how do you make sure that stays consistent across all the locations you oversee?

• Managing multiple studios means juggling loads of different teams and personalities. What’s their approach to building a strong culture across all the locations?

• The fitness world is constantly evolving. How does Orangetheory decide what trends or innovations to adopt in your region versus what’s just a passing fad?

• Tell us about a time you made a big, bold business decision for Orangetheory?

• How does Orangetheory stay ahead of the curve and make sure their studios are the go-to choice for members?

• What do you think are the biggest opportunities & challenges for Orangetheory?

  
  

Resources:

• Website: https://www.orangetheory.com/en-gb

Reach out to your host Olivia Stott: 

• Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠olivia@boss-digtial.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Connect with Olivia on LinkedIn

• Follow us on Instagram  

• Visit our website

I’m thrilled to welcome Lucy Findlay, the Event Director for Elevate, one of the biggest trade shows in the fitness, sports, and physical activity world. Not only has Lucy successfully grown and shaped such a recognised event in the industry, but she's also an incredible inspiration for anyone looking to grow their career within this space. 

With years of experience and a unique perspective on both the business and marketing sides of events, Lucy has a wealth of knowledge to share. I'm really excited to hear about her journey and explore some of the strategies behind Elevate's success.

In this episode, we cover:

• Lucy’s journey into the fitness events industry, transitioning from a recruitment consultant to Event Director at Elevate.
• The most effective marketing tactics and strategies Elevate has implemented to achieve success.
• How Elevate keeps attendees and exhibitors coming back year after year with fresh and engaging offerings.
• The biggest challenges Elevate has faced since its inception and how they were overcome.
• The significant changes Elevate underwent in 2020 and how Lucy adapted to ensure its continued success during the unpredictable times of COVID-19.
• Whether the landscape for fitness events is shifting, and Lucy’s thoughts on the future relevance of in-person events in the next five years.
• The marketing trends Lucy believes will gain traction as the fitness industry evolves.
• Key insights Lucy has gained about the preferences and behaviors of B2B audiences from running Elevate.
• How to build a strong and impactful brand presence in the fitness space.
• The one lesson Lucy has learnt during her professional and personal journey that continues to resonate with her.

Resources: 

Linkedin: linkedin.com/in/lucy-findlay-beale-392040aa

Website: https://www.elevatearena.com/

Reach out to your host Olivia Stott: ⁠⁠⁠⁠⁠⁠⁠⁠⁠olivia@boss-digtial.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠linkedin.com/in/olivia-stott-170937248⁠⁠⁠⁠⁠⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

On this episode we are unpacking the world of brand storytelling with a very special guest, Sophie Lee. Sophie is the director of Electric Peach, a Leeds-based brand storytelling consultancy that's on a mission to amplify the impact of purpose-driven businesses. As an award-winning journalist and brand strategist, Sophie helps companies discover their unique voice and connect with their audiences through the power of storytelling.

So whether you're a founder looking to grow your business or a marketer trying to cut through the noise, today's conversation is packed with insights on how to craft compelling stories, attract your perfect audience, and make a lasting impact.

In this episode we cover:

• Sophie’s journey in Marketing and becoming the Director of Electric Peach.
• What does ‘Storytelling’ actually mean and why it's a game-changer for brands today.
• Have you seen Storytelling evolve since you started in the industry?
• What are the secret ingredients that make a brand story truly compelling? 
• The fitness industry is super competitive— Sophie share’s her tips and insights on how fitness brands can use storytelling to create deeper connections with their audience and stand out in a crowded space.
• We hear the word "authenticity" thrown around a lot in marketing, but what does being authentic actually look like in storytelling? 
• So, once you’ve crafted this amazing story, how do you know if it’s actually working? What metrics or indicators should we be focussing on? 
• Some of the common mistakes Sophie has seen brands make when trying to tell their stories.
• Marketing on a global scale is a whole different ballgame—how do cultural differences come into play when storytelling internationally, and what should brands keep in mind?
• Trends or innovations in storytelling and what will be be shaping the future of marketing.

Resources: Linkedin: linkedin.com/in/sophieturton Website: https://electricpeach.co.uk/

Reach out to your host Olivia Stott: ⁠⁠⁠⁠⁠⁠⁠⁠⁠olivia@boss-digtial.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠linkedin.com/in/olivia-stott-170937248⁠⁠⁠⁠⁠⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

I am incredibly excited for this episode as I have the privilege of sitting down with Angela Middleton. Our discussion focusses on integrating physical health into career longevity, effectively blending fitness with sustained career success.

Angela has a wealth of impressive achievements, notably including an MBE. However, her ultimate mission lies in enhancing the health and productivity of individuals and businesses alike. In this episode, we delve into her experiences and explore how she has successfully transformed businesses.

In this episode we cover:

• The benefits businesses experience by prioritising employee well-being.
• Strategies for balancing physical fitness with a busy professional life.
• Essential nutrition habits for maintaining energy and health during long work hours.
• Angela's personal fitness routine and her programme, "Your Body Means Business."
• Overcoming common challenges in maintaining a healthy lifestyle.
• Advice for professionals struggling to balance career ambitions with well-being.
• Cultivating a resilient mindset for long-term success.
• Key lessons learned from Angela’s extensive business experience.
• Insights into revitalising struggling businesses and effective turnaround strategies.
• Leveraging AI and biohacking techniques for wellness and longevity.

Resources:

LinkedIn: ⁠https://www.linkedin.com/in/angelamiddletonmbe/

Instagram: @angelamiddleton




Reach out to your host Olivia Stott: ⁠⁠⁠⁠⁠⁠⁠⁠olivia@boss-digtial.co.uk⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠linkedin.com/in/olivia-stott-170937248⁠⁠⁠⁠⁠




➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

Today on the podcast we are joined by the remarkable Ferne Langford. Ferne has over 20 years of experience in the fitness industry on both operator and supplier side, with a proven track record of success in building brands, and identifying commercial and growth opportunities, in the fitness industry across Australia, the UK, and Europe. 

Having owned her own fitness business, she has experienced the challenges and pitfalls, but also the rewards that come with operating in this sector.  

Ferne is now and for the past 8 + years, the Partnership Group Director at Zoom Media, which has allowed her to play to her areas of expertise which ultimately focus on driving media sales and increasing gym revenues, whilst also creating meaningful and sustainable brand partnerships and tech collaborations.

This episode covers:

• Introduction to Ferne's journey as a fitness business owner to now working for Zoom Media
• Determining suitability of in-gym advertising for gyms or fitness studios
• Identifying when operators can generate substantial revenue through digital media
• Essential personal qualities for building lasting fitness industry relationships
• Ensuring partnerships contribute to both revenue and overall business success
• Common mistakes in operators' digital strategies
• Examples of successful digital strategy implementations
• Trends in digital media advertising, including AI integration
• Valuable insights and tips from Ferne's industry experience

Resources

Website: https://www.zoommedia.com/uk/

LinkedIn: linkedin.com/in/ferne-langford

Reach out to your host Olivia Stott: ⁠⁠⁠⁠⁠⁠⁠olivia@boss-digtial.co.uk⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠linkedin.com/in/olivia-stott-170937248⁠⁠⁠⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

I am very excited for this episode as we dive deep into the world of the leisure industry. I am joined by the amazing Andy Farr who is recognised as one of the most innovative and forward-thinking leaders in the sector.

In his role as Strategic Director, Andy is responsible for shaping the strategic direction of the company, including seeking new business opportunities, driving innovation, improving third party partnerships and overseeing Parkwood's marketing department.

Andy has worked in the industry for more than 20 years and has worked with national and international clients and he is here today to shed light on survival and evolution within the leisure industry. 

This episode covers:

• Introduction to Andy and his role at Parkwood Leisure
• The Sport England Report and the shift towards a more holistic approach in the leisure industry
• How the report resonated with Parkwood Leisure
• Andy shares some innovative approaches that Parkwood is exploring
• How Parkwood plans to incorporate technology into the short-term and long-term strategies
• Andy provides insights into the specific efforts taken at Parkwood to engage the community actively
• Navigating challenges
• Future trends that we see shaping the future of the Leisure Industry

Resources

Website: ⁠https://www.parkwoodleisure.co.uk/⁠

Reach out to your host Olivia Stott: ⁠⁠⁠⁠⁠⁠olivia@boss-digtial.co.uk⁠⁠⁠⁠⁠⁠

Linked in: ⁠⁠⁠linkedin.com/in/olivia-stott-170937248⁠⁠⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

Today we are chatting to transformation coach Adrian McDonnell. With a proven track record as a highly successful online fitness coach and personal trainer, Adrian specialises in guiding individuals through the challenges of shedding stubborn body fat and addressing the unique concerns of those often labeled as "skinny fat”.

Our discussion delves into various topics, including Adrian's journey to success in the fitness industry, nutrition tips and misconceptions, building confidence in the gym and in your own skin, and offering valuable training advice.

In this episode we cover:

• How to grow to six figures as an online fitness coach & what was Adrian’s turning point that set the course for his success
• Is social media the only way you can become a successful online personal trainer?
• How to change your mindset and overcome those negative thoughts around body image
• Common misconceptions about losing body fat while preserving muscle mass?
• Advice on nutrition to reduce body fat percentage and transform your body
• Tips on how someone can feel more confident in their own skin, and how to feel confident through their fitness journey
• Training and workout split advice 

Resources

Website: https://www.mclifestylefitness.com/

Instagram: ⁠mclifestylefitness

Reach out to your host Olivia Stott: ⁠⁠⁠⁠olivia@boss-digtial.co.uk⁠⁠⁠⁠

Linked in: ⁠linkedin.com/in/olivia-stott-170937248⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

In this episode I am joined by Madeline Cummings, a fitness specialist recruitment expert at Love Recruitment. 

If you work in the fitness industry Love Recruitment are there to help you with your next fitness job! They listen to what you are looking for and aim to match you with exciting health and fitness opportunities. In this episode we discuss all the steps to securing that job, from CVs & Cover letters, to Interviews and various career paths within the industry. 

This episode covers:

• Introduction 
• How’s the hiring landscape evolving?
• The Do’s and Dont’s of CV’s and is a cover letter important?
• Step-by-step guide to nailing your job interview!
• Career pathways in the health and fitness industry 
• Is networking crucial in our industry?
• Advice for companies looking to hire the best talent, what strategies and best practices would Madeline recommend and what should you avoid?

Resources

Website: ⁠https://www.loverecruitmentgroup.com/

Email: maddie@loverecruitmentgroup.com

Linked in: linkedin.com/in/madeline-cummings-88198481

Reach out to your host Olivia Stott: ⁠⁠⁠olivia@boss-digtial.co.uk⁠⁠⁠

Linked in: linkedin.com/in/olivia-stott-170937248

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

On this episode we are joined by Dr Stacy Sims, environmental exercise phycologist and nutrition scientist. We dive into Dr Sim's background and as to why she spent her entire sporting and academic career investigating why woman and men respond differently to training and nutrition.

This episode covers:

• Introduction and background 
• How nutrition can play a crucial role in optimising athletic performance, exploring the ways in which what a woman eats can positively impact her athletic abilities and overall performance
• Nutrition advice for pre and post workout 
• Specific considerations and differences between men and woman in training and nutrition due to hormonal variations, metabolism and other factors
• Advice on how to approach tailoring your programs to accommodate to both men and woman
• What is the menstrual cycle and how can we sync our cycle to your training and nutrition?
• Advice on beating bloating
• Thoughts on Creatine & Protein - what role do they play and do we need to be taking supplementation 
• How to build muscle and reduce body fat %

Resources

Website: drstacysims.com 

Email: stacy.sims@gmail.com

Reach out to your host Olivia Stott: ⁠⁠olivia@boss-digtial.co.uk⁠⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

Today’s episode is with online fitness coach, nutritionist and 3 times best selling author, Brian Keane. We are going to dive into all things online fitness business, so if you are looking to be successful in the online space then this one is for you! 

This episode covers:

• Introduction
• The shift to online fitness
• Establishing a strong online presence
• Challenges in the online fitness industry
• The impact of COVID-19 and ongoing trends
• Balancing online and in-person services
• Advice for aspiring online fitness coaches
• Resources and references to those interested in the online business space

Resources

• Website: https://briankeanefitness.com/

• Podcasts: https://open.spotify.com/show/5lS8hGo8gVOESMhgNIcH5O?si=139dd611fea94bc3
• https://open.spotify.com/show/5kEEFCKnpUYLF0S66tQIWD?si=51aec7c82aa84879

Reach out to your host Olivia Stott: ⁠olivia@boss-digtial.co.uk⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

On this episode we are joined by a true rugby legend Vicky Fleetwood.

Vicky has left a permanent mark on the world of rugby. She was a pivotal part of the England Women's Rugby Team that secured the World Cup in 2014. With 82 caps to her name, she's been a force to reckon with on the rugby field.

Vicky's list of accomplishments is extensive - from being a part of the BBC Team of the Year in 2015 to winning a Commonwealth Games Bronze Medal in 2018. She was a key contributor to the most successful rugby union team ever, achieving an astonishing streak of 30 consecutive victories and claiming 6x Six Nations Titles, including 5 Grand Slams.

But her impact extends beyond the field. Vicky Fleetwood has been a pyoneer for women's rugby, playing a significant role in its growth. 

Today, we'll dive into her incredible journey, her remarkable achievements, and the lasting legacy she's created in the world of rugby.

On this episode we cover:

• Intro, fitness journey & transition
• Balancing fitness and performance
• Training and nutrition as an athlete
• Mindset and motivation
• Injury prevention and recovery and adapting to change
• Life after sports and retiring

Connect with Vicky Fleetwood on LinkedIn: linkedin.com/in/vicky-fleetwood-637399a1

Reach out to your host Olivia Stott: ⁠olivia@boss-digtial.co.uk⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

Today on the fitness network podcast I am thrilled to be joined by Dan Holt, Managing Director of Boss Digital, a leading digital marketing agency that been running for over 13 years now, specialising in SEO, PPC, social media, content marketing and influencer marketing for a number of sectors, including health and fitness.

In this episode Dan provides us with invaluable insights on the challenges in marketing for the fitness industry, balancing online and offline engagement and measuring ROI & success. 

• Introduction and Background
• Challenges in Marketing for the Fitness Industry
• Balancing Online and Offline Engagement
• Measuring ROI and Success
• Advice for those looking to enhance their digital marketing strategy

Connect with Dan Holt on LinkedIn: linkedin.com/in/danholt2

Reach out to your host Olivia Stott: ⁠olivia@boss-digtial.co.uk⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

On this episode we are joined by Tara Dillon, the CEO of CIMSPA (the Chartered Institute for Sport & Physical Activity). Over the last 20+ years Tara has managed Leisure Centres, been an Executive Director for awarding organisation IQL UK, before taking on the role to lead CIMSPA as the CEO in March 2015.

Tara remains fully aware of the challenges that face the Sport & Physical Activity sector, and now utilises her platform to lobby for positive change and professionalisation in the Industry.

She regularly represents the sector at the Houses of Parliament and DCMS (Department for Digital Culture Media & Sport).

Not only has she created a culture within the organisation of equality, respect and teamwork, Tara was also voted in the top five CEOs by The Times, Best Companies initiative.

She regularly emphasises that our sector is a vital support arm for the NHS and wants to empower the workforce to be recognised accordingly.

This episode covers:

• About CIMSPA and their core mission in the Sport and Physical Activity sector
• How CIMSPA works to professionalise the industry
• Key initiatives and resources that are offered to the members to support their professional careers
• How businesses and self-employed individuals benefit from the programmes at CIMSPA
• About CIMSPA's free digital marketing hub
• Advice to someone interested in pursuing a career in the Sports and Physical Activity sector and how they can help you achieve your goals

Connect with Tara Dillon on LinkedIn: http://linkedin.com/in/tara-dillon-fcimspa-ch-8706925

Reach out to your host Olivia Stott: ⁠olivia@boss-digtial.co.uk⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

Today on the podcast, we are joined by the very inspiring Hannah Lewin, who is the International Marketing Director for Keiser UK. With her extensive background as a leading female-only personal trainer, Hannah brings a wealth of knowledge to the table. 

In this episode, she will share valuable insights on various career paths within the fitness industry, shed light on gender equality in the fitness sector, and provide essential marketing strategies.

Additionally, we'll delve into the art of identifying and managing successful partnerships, as well as discovering how to find inspiration for powerful marketing campaigns. 

This episode covers:

• Introduction and Hannah's journey from being a personal trainer to her current role in marketing
• Advice on transitioning into a different career
• Keys to developing an effective global marketing strategy
• Advice on marketing campaigns for both B2C and B2B audiences
• Balancing local and global messaging, how does Keiser UK manage this?
• Process of identifying and managing strategic marketing partnerships
• How do you find inspiration for delivering commercial campaigns? 
• Gender equality in the fitness industry... How can we overcome gender barriers and achieve success in male-dominated fields?

Connect with Hannah Lewin on LinkedIn: linkedin.com/in/hannah-lewin-00007633

Reach out to your host Olivia Stott: ⁠olivia@boss-digtial.co.uk⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

Today I am so excited to have on the podcast the amazing Maya Richora, the founder of remap and a visualisation coach and speaker. Maya’s story is truly inspiring, so I am absolutely thrilled that she is joining us today to share her knowledge and expertise in mental fitness. Make sure to listen and find out how Maya saved her life through visualisation, and how she can help other people who may be suffering from physical, emotional and mental pain. 

This episode covers:

• About Maya and her mission
• The difference between Mental Fitness and Mental Health
• How visualisation saved her life
• What is visualisation and how can we use it in our day to day lives?
• Does the gym really help your mental health?
• What are emotions and how can we better acknowledge them?

Connect with Maya Raichoora on LinkedIn: linkedin.com/in/maya-raichoora

Reach out to your host Olivia Stott: ⁠olivia@boss-digtial.co.uk⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

We are joined by Carl Fanning, an Insurance Specialist in the Health and Fitness Industry. Carl uncovers the hidden gems of the insurance world and proves that even the dullest topics can be engaging and exciting. He provides a personalised approach to insurance, ensuring that you have a clear understanding of what you need, to protect your fitness facility. Whether your a gym owner, personal trainer, or employee of a fitness business, Carl has got you covered. He knows that each facility is unique, and the one-size-fits-all solution simply won't cut it. That's why he goes the extra mile to tailor insurance plans that align with your specific needs and risks.

This episode covers:

• A summary of how to ensure you are safe, you are covered and you can open a gym and work with people
• The difference between employed and self employed insurance?
• The importance of self-employed insurance and what it all means (public liability,  personal accident, loss of earnings, etc.)
• Advice on the most important insurance to have as a gym owner and personal trainer
• Misconceptions about insurance in the Health & Fitness Industry

Connect with Carl Fanning on LinkedIn: linkedin.com/in/carl-fanning-81825b45

Reach out to your host Olivia Stott: ⁠olivia@boss-digtial.co.uk⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

We are joined by Ross Anderson also known as the Motivational Dude, who is an expert in wellbeing sciences and human optimisation. He Established and nourished Dell Technology’s Mental Health Network and now delivers and designs programmes for many other large organisations. Ross will be sharing how he found a more purposeful path from his previous toxic life that involved drugs, crime, suicide and family struggles, and how he helps people optimise their minds and bodies to realise their potential and live a happier, healthier, more fulfilling and successful life.

This episode covers:

• What is wellbeing science and human optimisation?
• Ross’ story, including addiction, mental health issues, and facing 2 years in jail
• How he changed his life around
• What is happiness?
• How Ross has successfully helped large organisations improve their wellbeing in their workplace
• The importance of wellbeing in workplaces

Connect with Ross Anderson on LinkedIn: linkedin.com/in/rossandersonspeakertrainer

Reach out to your host Olivia Stott: ⁠olivia@boss-digtial.co.uk⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

Our guest today is Jack Thomas, founder and host of Fitness Business Asia podcast, the CEO of Base gym, which there is now 3 of in central Bangkok, and Co-founder of The Fit Guide. 

In this episode we discuss Jack's approach to integrating hospitality standards into the fitness industry, as well as strategies for perfecting the customer journey and elevating your gym or fitness studio to a 5-star facility.

• How your gym can rate 5* by improving your services, facilities, experience, technology and public areas
• How the fitness industry can learn off the hospitality industry
• What does a 5* customer journey look like?
• How many touch points does a business need in order to achieve a seamless customer journey?
• The importance of digital and technology for businesses
• Challenges and obstacles for the fitness industry
• Tips that are critical to succeeding as a fitness business

Connect with Jack Thomas on LinkedIn: linkedin.com/in/fitnessbusinessasia

Reach out to your host Olivia Stott: ⁠olivia@boss-digtial.co.uk⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

Welcome to Part 2 of this episode. Christian Thomson, a former world kick boxing champion, and currently Co-Founder and Director of Science at Precision Health gym in Whitechapel as well as Director of Product and Service for Omnos.

We learn about Omnos, a laboratory testing style element to fitness, that analyses your DNA, biomarkers and lifestyle to understand the biggest influences on your overall wellness.

This episode covers:

• About Omnos and how it works 
• The product development process 
• How is Omnos accurate and reliable?
• The importance of user feedback 
• How is Omnos evolving and what are the new features coming soon? 

Connect with Christian Thomson on LinkedIn: linkedin.com/in/christian-thomson-09341a2b

Reach out to your host Olivia Stott: ⁠olivia@boss-digtial.co.uk⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/

On today’s episode we are joined by Christian Thomson, a former world kick boxing champion, and currently Co-Founder and Director of Science at Precision Health gym in Whitechapel as well as Director of Product and Service for Omnos.

We discuss the ins and the outs of opening up a new gym from scratch. The challenges, the mistakes and advice on how to avoid those yourself. 

This episode covers:

- Christian’s history of being a gym owner of 2 gyms

- Mistakes gym owners make and need to avoid

- Tools and resource recommendations for gym owners

- Developing a marketing strategy for a gym, and effective tactics to attract new customers

- Advice for someone starting out in the fitness industry or open up a gym themselves

Connect with Christian Thomson on LinkedIn: linkedin.com/in/christian-thomson-09341a2b

Reach out to your host Olivia Stott: ⁠olivia@boss-digtial.co.uk⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/