Today on the podcast, we are joined by the very inspiring Hannah Lewin, who is the International Marketing Director for Keiser UK. With her extensive background as a leading female-only personal trainer, Hannah brings a wealth of knowledge to the table. 

In this episode, she will share valuable insights on various career paths within the fitness industry, shed light on gender equality in the fitness sector, and provide essential marketing strategies.

Additionally, we'll delve into the art of identifying and managing successful partnerships, as well as discovering how to find inspiration for powerful marketing campaigns. 

This episode covers:

• Introduction and Hannah's journey from being a personal trainer to her current role in marketing
• Advice on transitioning into a different career
• Keys to developing an effective global marketing strategy
• Advice on marketing campaigns for both B2C and B2B audiences
• Balancing local and global messaging, how does Keiser UK manage this?
• Process of identifying and managing strategic marketing partnerships
• How do you find inspiration for delivering commercial campaigns? 
• Gender equality in the fitness industry... How can we overcome gender barriers and achieve success in male-dominated fields?

Connect with Hannah Lewin on LinkedIn: linkedin.com/in/hannah-lewin-00007633

Reach out to your host Olivia Stott: ⁠olivia@boss-digtial.co.uk⁠

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