#22 Sophie Lee - Brand Storytelling and The Marketing Secrets behind Dove, Brewdog & Billie Razors

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The Fitness Network Podcast

The Fitness Network

26 episodes

2 days ago

The Fitness Network is a dedicated platform providing business and marketing insights specifically for the fitness industry. Our mission is to empower you with the latest trends, strategies, and success stories through incredible guests on our podcasts. Our purpose is to connect like-minded people, share and overcome our struggles and challenges, and work together to revolutionise health and fitness. Reach out to your host Olivia Stott: ⁠⁠olivia@boss-digtial.co.uk⁠

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#22 Sophie Lee - Brand Storytelling and The Marketing Secrets behind Dove, Brewdog & Billie Razors

The Fitness Network Podcast

38 minutes 19 seconds

1 year ago

#22 Sophie Lee - Brand Storytelling and The Marketing Secrets behind Dove, Brewdog & Billie Razors

On this episode we are unpacking the world of brand storytelling with a very special guest, Sophie Lee. Sophie is the director of Electric Peach, a Leeds-based brand storytelling consultancy that's on a mission to amplify the impact of purpose-driven businesses. As an award-winning journalist and brand strategist, Sophie helps companies discover their unique voice and connect with their audiences through the power of storytelling.

So whether you're a founder looking to grow your business or a marketer trying to cut through the noise, today's conversation is packed with insights on how to craft compelling stories, attract your perfect audience, and make a lasting impact.

In this episode we cover:

Sophie’s journey in Marketing and becoming the Director of Electric Peach.
What does ‘Storytelling’ actually mean and why it's a game-changer for brands today.
Have you seen Storytelling evolve since you started in the industry?
What are the secret ingredients that make a brand story truly compelling?
The fitness industry is super competitive— Sophie share’s her tips and insights on how fitness brands can use storytelling to create deeper connections with their audience and stand out in a crowded space.
We hear the word "authenticity" thrown around a lot in marketing, but what does being authentic actually look like in storytelling?
So, once you’ve crafted this amazing story, how do you know if it’s actually working? What metrics or indicators should we be focussing on?
Some of the common mistakes Sophie has seen brands make when trying to tell their stories.
Marketing on a global scale is a whole different ballgame—how do cultural differences come into play when storytelling internationally, and what should brands keep in mind?
Trends or innovations in storytelling and what will be be shaping the future of marketing.

Resources: Linkedin: linkedin.com/in/sophieturton Website: https://electricpeach.co.uk/

Reach out to your host Olivia Stott: ⁠⁠⁠⁠⁠⁠⁠⁠⁠olivia@boss-digtial.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠linkedin.com/in/olivia-stott-170937248⁠⁠⁠⁠⁠⁠

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➡️ Website: https://thefitnessnetwork.org/