#23 Lucy Findlay Beale - How Elevate Became the UK’s Leading Fitness Trade Show & the Strategies Behind It

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The Fitness Network Podcast

The Fitness Network

26 episodes

1 day ago

The Fitness Network is a dedicated platform providing business and marketing insights specifically for the fitness industry. Our mission is to empower you with the latest trends, strategies, and success stories through incredible guests on our podcasts. Our purpose is to connect like-minded people, share and overcome our struggles and challenges, and work together to revolutionise health and fitness. Reach out to your host Olivia Stott: ⁠⁠olivia@boss-digtial.co.uk⁠

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#23 Lucy Findlay Beale - How Elevate Became the UK’s Leading Fitness Trade Show & the Strategies Behind It

The Fitness Network Podcast

1 hour 6 minutes 35 seconds

11 months ago

#23 Lucy Findlay Beale - How Elevate Became the UK’s Leading Fitness Trade Show & the Strategies Behind It

I’m thrilled to welcome Lucy Findlay, the Event Director for Elevate, one of the biggest trade shows in the fitness, sports, and physical activity world. Not only has Lucy successfully grown and shaped such a recognised event in the industry, but she's also an incredible inspiration for anyone looking to grow their career within this space.

With years of experience and a unique perspective on both the business and marketing sides of events, Lucy has a wealth of knowledge to share. I'm really excited to hear about her journey and explore some of the strategies behind Elevate's success.

In this episode, we cover:

Lucy’s journey into the fitness events industry, transitioning from a recruitment consultant to Event Director at Elevate.
The most effective marketing tactics and strategies Elevate has implemented to achieve success.
How Elevate keeps attendees and exhibitors coming back year after year with fresh and engaging offerings.
The biggest challenges Elevate has faced since its inception and how they were overcome.
The significant changes Elevate underwent in 2020 and how Lucy adapted to ensure its continued success during the unpredictable times of COVID-19.
Whether the landscape for fitness events is shifting, and Lucy’s thoughts on the future relevance of in-person events in the next five years.
The marketing trends Lucy believes will gain traction as the fitness industry evolves.
Key insights Lucy has gained about the preferences and behaviors of B2B audiences from running Elevate.
How to build a strong and impactful brand presence in the fitness space.
The one lesson Lucy has learnt during her professional and personal journey that continues to resonate with her.

Resources:

Linkedin: linkedin.com/in/lucy-findlay-beale-392040aa

Website: https://www.elevatearena.com/

Reach out to your host Olivia Stott: ⁠⁠⁠⁠⁠⁠⁠⁠⁠olivia@boss-digtial.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠linkedin.com/in/olivia-stott-170937248⁠⁠⁠⁠⁠⁠

➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

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➡️ Website: https://thefitnessnetwork.org/