Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
Sports
History
Fiction
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/d7/06/41/d706414f-25e3-10bd-a68b-d49b1e3e82b4/mza_12169061917521770044.jpg/600x600bb.jpg
The Fitness Network Podcast
The Fitness Network
26 episodes
1 day ago
The Fitness Network is a dedicated platform providing business and marketing insights specifically for the fitness industry. Our mission is to empower you with the latest trends, strategies, and success stories through incredible guests on our podcasts. Our purpose is to connect like-minded people, share and overcome our struggles and challenges, and work together to revolutionise health and fitness. Reach out to your host Olivia Stott: ⁠⁠olivia@boss-digtial.co.uk⁠
Show more...
Health & Fitness
RSS
All content for The Fitness Network Podcast is the property of The Fitness Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Fitness Network is a dedicated platform providing business and marketing insights specifically for the fitness industry. Our mission is to empower you with the latest trends, strategies, and success stories through incredible guests on our podcasts. Our purpose is to connect like-minded people, share and overcome our struggles and challenges, and work together to revolutionise health and fitness. Reach out to your host Olivia Stott: ⁠⁠olivia@boss-digtial.co.uk⁠
Show more...
Health & Fitness
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/12289458/12289458-1730471110045-6a3a1c473cb2f.jpg
#20 Ferne Langford - How to Drive Growth & Revenue Through Digital Media Advertising
The Fitness Network Podcast
24 minutes 15 seconds
1 year ago
#20 Ferne Langford - How to Drive Growth & Revenue Through Digital Media Advertising

Today on the podcast we are joined by the remarkable Ferne Langford. Ferne has over 20 years of experience in the fitness industry on both operator and supplier side, with a proven track record of success in building brands, and identifying commercial and growth opportunities, in the fitness industry across Australia, the UK, and Europe. 

Having owned her own fitness business, she has experienced the challenges and pitfalls, but also the rewards that come with operating in this sector.  

 

Ferne is now and for the past 8 + years, the Partnership Group Director at Zoom Media, which has allowed her to play to her areas of expertise which ultimately focus on driving media sales and increasing gym revenues, whilst also creating meaningful and sustainable brand partnerships and tech collaborations.

This episode covers:

  • Introduction to Ferne's journey as a fitness business owner to now working for Zoom Media
  • Determining suitability of in-gym advertising for gyms or fitness studios
  • Identifying when operators can generate substantial revenue through digital media
  • Essential personal qualities for building lasting fitness industry relationships
  • Ensuring partnerships contribute to both revenue and overall business success
  • Common mistakes in operators' digital strategies
  • Examples of successful digital strategy implementations
  • Trends in digital media advertising, including AI integration
  • Valuable insights and tips from Ferne's industry experience


Resources

Website: https://www.zoommedia.com/uk/

LinkedIn: linkedin.com/in/ferne-langford


Reach out to your host Olivia Stott: ⁠⁠⁠⁠⁠⁠⁠olivia@boss-digtial.co.uk⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠linkedin.com/in/olivia-stott-170937248⁠⁠⁠⁠


➡️ Instagram: https://www.instagram.com/thefitnessnetwork_official/

➡️ TikTok: https://www.tiktok.com/@thefitnessnetwork_

➡️ Website: https://thefitnessnetwork.org/


The Fitness Network Podcast
The Fitness Network is a dedicated platform providing business and marketing insights specifically for the fitness industry. Our mission is to empower you with the latest trends, strategies, and success stories through incredible guests on our podcasts. Our purpose is to connect like-minded people, share and overcome our struggles and challenges, and work together to revolutionise health and fitness. Reach out to your host Olivia Stott: ⁠⁠olivia@boss-digtial.co.uk⁠