Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
News
Sports
TV & Film
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/0a/52/0a/0a520ac4-ec63-3503-8513-9cd4b228b205/mza_6942172180916030152.jpg/600x600bb.jpg
Meme Team: Marketing, Culture, Narrative
Sonia Baschez and Amanda Natividad
35 episodes
3 days ago
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.
Show more...
Marketing
Business
RSS
All content for Meme Team: Marketing, Culture, Narrative is the property of Sonia Baschez and Amanda Natividad and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.
Show more...
Marketing
Business
Episodes (20/35)
Meme Team: Marketing, Culture, Narrative
Craft vs AI Wars: Apple, Barbour, & Coca-Cola

Sonia and Christina break down consumer brand marketing wins and fails across Apple's glass logo rebrand, Nike's LA murals, Sephora's tone-deaf holiday ad with Mariah Carey, the AI wars between Coca-Cola and Barbour's Wallace & Gromit collab, and the Starbucks bear cup chaos. They also dig into Apple TV's quality-over-quantity approach, consumerism culture, and how brands are staking claims on AI vs craft.

  • Nike Dodgers Murals (00:18-01:53)

  • Apple's Glass Logo Rebrand & Apple TV (01:54-11:03)

  • Sephora's Mariah Carey Holiday Ad Backlash (17:18-27:39)

  • Coca-Cola AI vs Barbour Wallace & Gromit (28:34-37:20)

  • Starbucks Bear Cup Disaster & Consumerism (37:21-47:03)

  • Takeaways & Optimism (47:03-54:20)

Show more...
3 days ago
54 minutes 29 seconds

Meme Team: Marketing, Culture, Narrative
Nike Dodgers World Series Ad Analysis | $20K Neo Robot Launch | Grammarly Superhuman Rebrand

Episode Summary
In this episode, Sonia and Moshe dissect four big marketing moments. They start with Cracker Barrel’s self-aware tweet that uses humor to defuse backlash over its remodel, then dive deep into Nike’s “I Love LA” Dodgers World Series spot that swaps Randy Newman for Kendrick Lamar—layering the LA–Toronto rivalry with the Kendrick–Drake beef to show true cultural fluency. They pull out why speed and social listening matter, and why Gen Z (73%) rewards brands that read the room.
They pivot to Neo, a consumer humanoid home robot marketed as a gentle helper—covering pricing ($20k or $500/month), remote operation/privacy tradeoffs, and why humanizing tech beats hype. From there, they break down Grammarly’s bold decision to rebrand the parent company to Superhuman and launch Superhuman Go, shifting from “grammar checker” to an AI-powered productivity suite in a $102B market—plus naming risks and brand equity realities. Finally, they critique PepsiCo’s corporate rebrand—new pastel-coded categories and “food, drink, smiles” tagline—questioning the move away from iconic Pepsi colors and whether corporate identity should ever feel this… corporate. The episode closes with crisp takeaways on cultural timing, expectation-setting, naming strategy, and portfolio signaling.


00:00 — Welcome + Guest intro
00:41 — Cracker Barrel’s clapback: humor to defuse a remodel fiasco
01:08 — Nike’s Dodgers ad: Kendrick vs. Drake and LA vs. Toronto, cultural layering
06:38 — Culture-coded Nike: city focus, social listening, Gen Z’s 73% cultural awareness stat
12:08 — Global stars, sponsorship nuance: Shohei (New Balance) omitted; city pride
14:17 — Real-time rollout: speed beats perfection in cultural moments
15:09 — Meet Neo: the home humanoid robot (tasks, tone, positioning)
21:47 — Price, privacy, and trust: $20k/$500 mo., remote ops, 68% welcome robots if secure
29:11 — Marketing physical AI vs. software AI: education and expectations
31:00 — Grammarly → Superhuman: parent rebrand and Superhuman Go launch
35:02 — The productivity landscape: $102B market, tool fragmentation, AI tool growth
40:22 — Naming and equity risks: “Superhuman Go,” tech vs. mainstream recognition
42:40 — PepsiCo’s corporate rebrand: portfolio signaling, colors, “food, drink, smiles”
52:16 — Takeaways: Nike—cultural fluency and timing
53:47 — Takeaways: Neo—humanize tech, be transparent
55:03 — Takeaways: Grammarly/Superhuman—name strategy, suite vs. single feature
58:13 — Takeaways: PepsiCo—design communicates legacy vs. future
59:28 — Wrap + where to follow

Show more...
1 week ago
1 hour 1 second

Meme Team: Marketing, Culture, Narrative
Why Surveys Lie, Dodger Steaks Go Viral, and Lewis Hamilton is Most Marketable

Halloween meets K‑pop as Amanda and Sonia kick off with costumes, community, and a Demon Hunter sing‑along, then pivot to the Bugonia “bald screening” stunt—who actually shaved vs who got bald caps, and what that says about event design and expectation setting. The core segment tackles why surveys mislead (AP’s Halloween stats; SparkTogether’s “would attend again” vs reality) and how better survey design, open‑endeds, and customer interviews avoid bias.

They jump to baseball: a Dodgers fan’s steak ritual turns into an Omaha Steaks sponsor moment—textbook social listening and low‑lift brand collab. Next up: SportsPro’s Most Marketable Athletes list—Lewis Hamilton tops Messi/Ronaldo, Simone Biles and Steph Curry surge, Caitlin Clark outranks LeBron—and why athlete brand “multitudes” (vegan, Ferrari, causes) drive long‑term partnerships. They close with a mini‑masterclass on TikTok’s chaotic‑smart algorithm and why hiring a native editor helped the pod go viral, plus pragmatic takeaways on labeling, fandoms, and investing early in creators.

  • 00:05–03:02: Halloween vibes, suburban community, costumes, and AMC K‑pop Demon Hunter sing‑along

  • 03:03–06:15: Bugonia “bald screening” stunt: shaved heads vs bald caps, Emma Stone comment, event design ethics

  • 06:16–20:45:Survey data ≠ reality: AP Halloween stats, healthy snacks discourse, SparkTogether attend-again gap

  • 20:46–23:38:How to not screw up surveys: design, bias, goals, open‑endeds, customer calls

  • 23:39–27:56:Dodgers steak superstition: Jacob Brownson, Omaha Steaks social listening + sponsor code, creator collabs

  • 27:57–33:49:“Most marketable athletes”: Lewis Hamilton #1, Simone Biles, Steph Curry, Neymar, Caitlin Clark, LeBron; Kelce rank, Ohtani/NB, Curry/UA origin story

  • 33:50–38:02:TikTok virality: why the For You algorithm hits different, hiring a TikTok‑native editor, outsource what you’re not great at

  • 38:03–43:14: Key takeaways + wrap: intentions don’t forecast action, remove labels to grow fandoms, invest early in long‑term creator/athlete stories

Show more...
2 weeks ago
43 minutes 18 seconds

Meme Team: Marketing, Culture, Narrative
Ramp’s The Office Stunt, Twitter’s Link Feature, & Twilight Fancams

From The Office's Kevin trapped in a glass box for Ramp to Lionsgate finally embracing fan editors, this episode unpacks the biggest marketing moves of the week. We break down how a B2B fintech company created the most talked-about experiential campaign, dive into Twitter's game-changing link update, and expose a wild Reddit marketing takedown that cost one company 80% of their revenue.

Plus: AMC x Netflix's theatrical partnership, Heineken trolling Friend AI, and why one movie is asking fans to shave their heads. Bonus segment: how a viral YouTube video helped launch an innovative ultrasonic knife.

Topics covered:

  • Ramp's viral Office-themed marketing stunt

  • Twitter's new in-platform link browsing

  • Lionsgate embracing fan editors

  • Reddit marketing investigation

  • AMC & Netflix partnership

  • Product marketing innovation

Follow us: @memeteampod (YouTube) @memeteampodcast (Spotify & TikTok) memeteampodcast.com

#marketing #socialmedia #contentcreation #marketingstrategy #viralmarketing

(00:00-00:42) - intro & celebrating 30 episodes

(00:42-02:16) - new balance & shohei ohtani marketing

(02:16-03:31) - amc & netflix partnership, k-pop demon hunters

(04:34-06:13) - bugonia movie head-shaving stunt & heineken's friend ai campaign

(06:32-14:25) - deep dive into ramp's office-themed marketing stunt

(14:25-15:53) - discussion on positive vs rage marketing

(15:53-31:50) - twitter's new in-platform browsing

(31:50-35:13) - reddit marketing investigation case study

(35:13-end) - ultrasonic knife invention & product marketing

Show more...
3 weeks ago
50 minutes 41 seconds

Meme Team: Marketing, Culture, Narrative
Timothée's Ping Pong Promo, Taylor's Lost Touch & Politicians on Podcasts

In today's episode, Sonia and guest Christina Garnett break down three major shifts in marketing: Timothée Chalamet's genius guerrilla campaign for indie ping pong movie Marty Supreme, Taylor Swift's variant overload that's testing even die-hard Swifties, and why politicians desperately need to learn how to make TikToks AND go on 3-hour long podcasts.

Plus: Netflix drops "Original," Apple TV loses "Plus," and why these streaming giants don't need to flex anymore. Special guest Christina Garnett drops knowledge on weakening fandoms, the problem with stunt marketing, and why your favorite brands might be trying too hard.

Key Topics:

  • How Timothée Chalamet is revolutionizing movie marketing

  • Taylor Swift's variant strategy vs fan fatigue

  • Why politicians need to master 30-sec vertical videos

  • The death of streaming service flexing

  • When fandoms get tired of your BS

  • Tech's obsession with rage-bait marketing

  • The real reason behind all these rebrands

  • Why manufactured authenticity wins

Guest: Christina Garnett, author of "Transforming Customer Brand Relationships"

00:00 Introduction

02:51 The Evolution of Streaming Services

05:47 Timothée Chalamet's Unique Marketing Approach

23:31 The Risk of Attention-Seeking Marketing

33:33 The Evolving Role of Politicians in the Digital Age

47:37 The Changing Landscape of Fandoms and Brand Loyalty

58:44 Christina Garnett's Book Launch and Marketing Insights

01:06:18 Takeaways

Show more...
1 month ago
1 hour 15 minutes 10 seconds

Meme Team: Marketing, Culture, Narrative
Anthropic’s IRL NYC Popup, Taylor’s Future Wedding, K-Pop is Golden

In this episode of the Meme Team podcast, Amanda and Sonia discuss various marketing strategies and cultural phenomena, including Cracker Barrel's logo controversy, Williams F1's community engagement, Tame Impala's unique concert experience, Anthropic's pop-up in New York, Taylor Swift's influence on the wedding industry, and the marketing strategies behind K-Pop Demon Hunters. They also touch on Merriam-Webster's clever campaign related to AI language models, emphasizing the importance of adapting to cultural trends and engaging with audiences in meaningful ways.


00:00 Cracker Barrel's Logo Controversy
02:43 Williams F1 Campaign and Community Engagement
05:04 Tame Impala's Unique Concert Experience
07:16 Anthropic's Zero Slop Pop-Up in NYC
09:59 Taylor Swift's Impact on the Wedding Industry
21:22 Taylor Swift's Wedding Soundtrack
23:03 K-Pop Demon Hunters Rise
25:41 Halloween Costumes and Cultural Representation
26:39 Marketing Strategies for K-Pop Demon Hunters
31:49 Cultural Trends and Brand Opportunities
34:48 Key Takeaways and Final Thoughts

Show more...
1 month ago
39 minutes 38 seconds

Meme Team: Marketing, Culture, Narrative
AI to ROI: OpenAI’s Ads + Instant Checkout Playbook

This week on Meme Team, Sonia and Amanda dive into four big culture-meets-marketing moments:

Taylor Swift x KitchenAid? How brands are borrowing her orange aesthetic to drive hype — without her even collabing.

OpenAI’s first brand campaign + "agentic commerce." What instant checkout inside ChatGPT means for small businesses, DTC, and the future of discovery.

The unicorn that won F1. How a fan’s sticker turned into a viral, feel-good growth story.

Bad Bunny at the Super Bowl. Why skipping a U.S. tour but taking the halftime stage is a masterclass in distribution strategy.

From fan whimsy to AI-powered shopping carts, this episode is full of smart plays marketers need to watch.

Show more...
1 month ago
39 minutes 9 seconds

Meme Team: Marketing, Culture, Narrative
Re-Releases, Scarcity Plays, and a $11B Ring | Meme Team 026

Halloween re-releases, 3-day theater drops, and brand ads masquerading as short films. This week we unpack how "eventfication" is reshaping entertainment and marketing, why most "make it go viral" mandates miss the point, and what Oura's $875M raise (at an $11B valuation) says about wearables — especially for women.We cover:"Sinners" returns for Halloween and why timing + communal cosplay can revive the box office (and awards chatter).Central Perk Times Square: great IP, mid vibes — how theme builds should feel like the show, not a Starbucks.Sabrina Carpenter x The Muppets: playful brand fit, not tired “women-compete” tropes.Taylor Swift’s Life of a Showgirl theater “soiree”: event-based scarcity, cross-platform numerology, and AMC as a release partner.Virality, properly defined (hat tip: Roy Lee/Cluely): it should multiply traction, not substitute product-market fit.Claude vs. Perplexity ads: two creative directions for the same category, and why brand POV matters more than budget.Oura’s mega round: growth vs. usefulness, the smart-ring moat, and the glaring gap in women’s health insights.Takeaway: Build experiences people want to gather for, make content that deserves amplification, and ship products that solve real problems — especially for the customers you claim to serve.

Show more...
1 month ago
46 minutes 37 seconds

Meme Team: Marketing, Culture, Narrative
The Pitt’s Tuxedo Scrubs, Nike’s New Motto, Lessons from the NBA Spurs

This episode explores how major institutions are adapting their content strategies for new audiences. We start with Robert Redford's passing, discussing how his work with Sundance created a blueprint for using cultural capital to build new communities. This ties into modern marketing innovations like "The Long Walk's" treadmill screenings—where the medium literally becomes the message.

Our guest Caitlin Rease (San Antonio Spurs' content creator) breaks down how sports teams are evolving their content game. She shares insights on their viral food art schedule release and the challenges of real-time social content creation—where you've got minutes, sometimes seconds, to capture and share moments.

We dig into how traditionally male-dominated spaces like the NBA are finding creative ways to engage female audiences (partially inspired by the Taylor Swift effect in the NFL). Nike's shift from "Just Do It" to "Why Do It?" shows how even iconic brands are rethinking their approach for Gen Z's more purpose-driven mindset.

The key theme throughout: Successful modern marketing requires both speed and cultural awareness—whether you're running social for the Spurs or rebranding Nike's 37-year-old slogan. It's about finding authentic ways to connect with new audiences while keeping your core base engaged.

Segments:

0:00-4:30: Sundance and Streaming: Redford's legacy meets modern movie marketing

4:30-7:00: Hot girl walks and treadmill screenings: Gen Z fitness trends

7:00-13:30: Emmys recap: timer drama & award show evolution

13:30-22:06: Scrubs to tuxedos: Figs' Emmy night innovation with Noah Wyle

22:06-30:00: Nike's gen z pivot: from 'just do it' to 'why do it?'

30:00-55:16: Behind the viral food art: Spurs' schedule release innovation

55:16: Takeaways

Guest: Caitlin Rease, Content Creator for the San Antonio Spurs

Key Insights:

  • sports teams adapting content for female audiences post-taylor swift effect
  • real-time social media challenges in sports coverage
  • cross-demographic collaborations in sports marketing
  • importance of storytelling in social media, especially with 3-second attention spans


Marketing Takeaways:

  • calculated risks can unlock new audiences
  • unexpected collaborations can refresh standard content
  • know your base but don't be afraid to expand
  • timing and cultural relevance matter
Show more...
1 month ago
51 minutes 19 seconds

Meme Team: Marketing, Culture, Narrative
Reese Witherspoon’s AI Take, Builder.ai’s Flameout, and Instagram's iPad App

Comms pro Cristin Culver joins Meme Team to dissect Austin, TX's universally-dragged logo rollout, Reese Witherspoon’s shallow AI talking points (and how to master the PR art of bridging), and the Builder.ai collapse (aka why your ship-to-yap ratio matters). We also hit Instagram’s long-awaited iPad app, Threads’ watermarking, HBO’s latest rename spree, and Apple’s just-announced iPhone Air — with a through-line on hype vs. product and why social media is now entertainment first.


Chapters:

00:00: The new logo for Austin, TX; OpenAI's hiring platform; HBO

09:30: Reese Witherspoon's missed opportunity to discuss the future of AI and filmmaking

18:03: No seriously, THIS is why women should be using AI...

23:50: What went wrong at Builder.ai

35:30: Humane's outcome

38:39: Apple Vision Pro (and their content misses)

41:35: Instagram finally gets its own iPad app and here are the specs.

45:11: You can pin your own comments on your IG posts!

46:42: Threads' clever logo watermark on iPhone app screenshots

47:54: Apple's new iPhone Air announcement just dropped.


Follow Cristin Culver: https://x.com/CristinCulver

Follow Sonia: https://x.com/SoniaBaschez

Follow Amanda: https://x.com/amandanat


Learn more at memeteampodcast.com.

Show more...
2 months ago
58 minutes 6 seconds

Meme Team: Marketing, Culture, Narrative
Sabrina shuns Tommy, YouTube Hypes Creators, & Horror's Killer Marketing

In this episode of Meme Team, we break down three major marketing moments: Sabrina Carpenter's masterclass in brand authenticity after her album cover controversy, YouTube's game-changing new "Hype" feature for small creators, and Lionsgate's wild treadmill theater experience for "The Long Walk." From handling haters to innovative marketing stunts, we explore how brands and creators are pushing boundaries in 2025.

Key moments:

00:00 Intro

00:10 Lego's Tom Holland campaign

04:20 Sabrina Carpenter vs Tommy from Arkansas

17:52 YouTube's new Hype feature

28:29 The Long Walk's treadmill theater experience

Show more...
2 months ago
36 minutes 55 seconds

Meme Team: Marketing, Culture, Narrative
Bonus: Cadillac's American F1 Dream Team

Join Sonia Baschez and "F1 Guy" Vincenzo Landino as they dive into the exciting announcement of Cadillac's entry into the F1 world for the 2026 season. Discover the strategic marketing decisions behind choosing experienced drivers Valtteri Bottas and Sergio Perez, and explore the marketing implications for Cadillac and the broader F1 community. The conversation also touches on the American identity of the new team compared to existing teams like Haas, and the potential for Cadillac to leverage its brand recognition to attract fans and boost sales.Key Points:- Cadillac's official announcement and its impact on the F1 landscape.- The choice of drivers: Valtteri Bottas and Sergio Perez.- Marketing strategies and the role of social media in the announcement.- The significance of Cadillac's American branding in F1.- Insights into the future of F1 and Cadillac's long-term plans.00:00 Cadillac's F1 Announcement Overview02:35 Driver Selection and Team Strategy05:08 Marketing and Brand Building07:21 The Role of Sponsorships and Partnerships10:00 American Identity in F112:48 Future Prospects and Community EngagementGuest: Vincenzo LandinoFollow him on Twitter @VincenzoLandino and learn more at bizofspeed.com.Follow Sonia: @soniabaschezFollow Us:YouTube: @memeteampod Spotify: @memeteampodcast

Show more...
2 months ago
15 minutes 47 seconds

Meme Team: Marketing, Culture, Narrative
Weirdness, Wellness, Weapons, and the End of Monoculture | Meme Team 022

Join hosts Sonia Baschez and Amanda Natividad as we explore the cultural phenomena of Dubai chocolate and Labubu dolls, the impact of GLP-1 drugs on societal expectations, and the unique marketing strategies behind the film Weapons. We also quickly cover Zohran Mamdani's #zcavenger hunt, the viral success of Netflix's K-pop Demon Hunters, Sydney Sweeney's latest controversies, and the failed Cracker Barrel rebrand.

00:00 Introduction to the Meme Team Podcast

01:07 Zohran Mamdani's Innovative Politic Campaign

03:39 K-Pop and Theatrical Releases

07:14 The Resurgence of Movie Theaters

13:43 Cracker Barrel's Rebranding Controversy

17:33 The Impact of Branding Changes

20:50 Gen Z Trends and Cultural Shifts

32:15 The Role of GLP-1 Drugs in Weight Management

37:22 Authenticity in Celebrity Endorsements

40:11 The Contradiction of Perfection vs. Imperfection

44:00 The Impact of GLP-1 Drugs on Food and Fitness

45:41 Marketing Strategies in Film: The Case of 'Weapons'

01:02:59 Takeaways

Guest: Martin O'Leary - Irish tech marketer who accidentally ended up in fintech in DubaiFollow Us:Martin: @MartinolearySonia: @SoniaBaschezAmanda: @AmandaNatPodcast Socials:YouTube: @MemeTeamPodSpotify: @MemeTeamPodcastCall to Action: Don't forget to leave a review and subscribe for more insights into the world of marketing and virality!

Show more...
2 months ago
1 hour 3 minutes 2 seconds

Meme Team: Marketing, Culture, Narrative
Trendjacking Taylor, Tariffs & Coach Bags, and Creating Timeless Brands

In this episode of the Meme Team Podcast, hosts Amanda and Sonia explore the intersection of marketing, culture, and branding. They discuss the recent rebranding of MSNBC, the legacy of Duolingo's social media strategy, and the backlash against AI personalities. The conversation also touches on creative marketing campaigns, the cultural impact of Taylor Swift, and the importance of authenticity in brand engagement. Additionally, they delve into the evolution of Coach, the impact of tariffs on fashion brands, and the role of CEOs as storytellers. The episode concludes with key takeaways that highlight the significance of understanding consumer insights and the balance between data and creativity in marketing.Chapters00:00 Updates: MSNBC and Duolingo05:40 The Backlash Against GPT-5 and AI Personalities11:12 Taylor Swift's Cultural Impact and Monoculture Marketing16:38 The Role of Brands in Participating in Pop Culture22:08 Tariffs and Their Impact on Coach Handbags29:10 The Timeless Appeal of Coach Handbags36:49 Sustainability and the Launch of CoachTopia47:12 The CEO as Chief Storyteller56:15 Key Takeaways and Insights🎧 Subscribe for more takes at the intersection of marketing, culture, and the internet.Follow Us:Sonia: @SoniaBaschez | bendgrowth.co/yaasAmanda: @AmandaNat | amandanat.comPodcast Socials:YouTube: @MemeTeamPodSpotify: @MemeTeamPodcastDon't forget to leave a review and subscribe for more insights into the world of marketing and virality!

Show more...
2 months ago
55 minutes 2 seconds

Meme Team: Marketing, Culture, Narrative
Bonus: Dropping Her Album on a Podcast Was Genius

In this bonus episode, Amanda and Sonia discuss Taylor Swift's recent appearance on the New Heights podcast, highlighting her marketing genius, personal insights, and the impact of her presence on the podcast landscape. They explore how Swift's approach to announcing new music and engaging with fans sets a new standard for artists, emphasizing the importance of authenticity and connection in the digital age.


Chapters

00:00 Taylor Swift's Impact on New Heights Podcast

02:09 The Power of Podcasting for Artists

04:49 Taylor Swift's Personal Insights and Fan Engagement

06:35 The Business of Music and Artist Ownership

09:02 Easter Eggs and Fan Relationships

09:45 Navigating Fame and Personal Life

12:21 The Art of Marketing and Album Rollout

16:30 Takeaways


🎧 Subscribe for more takes at the intersection of marketing, culture, and the internet.

Follow Us:

Sonia: @SoniaBaschez | bendgrowth.co/yaas

Amanda: @AmandaNat | amandanat.com

Podcast Socials:

YouTube: @MemeTeamPod

Spotify: @MemeTeamPodcast

Don't forget to leave a review and subscribe for more insights into the world of marketing and virality!

Show more...
3 months ago
19 minutes 51 seconds

Meme Team: Marketing, Culture, Narrative
Over-Hype, Under-Deliver: Lessons from ChatGPT, Cluely, and More | Meme Team Ep. 020

Taylor Swift Easter eggs, the GPT-5 backlash, and why your website traffic is tanking — we’re breaking it all down. In this episode, Amanda Natividad and Sonia Baschez unpack how over-hyping products can backfire, why even the biggest sites are losing Google traffic, the surprising comeback of DVDs and VHS, and what Instagram’s newest features mean for creators.Topics covered:Swifties crack the code on Travis Kelce’s New Heights guestGPT-5’s big launch (and bigger disappointment)The decline of organic search and rise of “experiences”Nostalgia marketing and the return of physical mediaInstagram’s new repost, maps, and friends features🎧 Subscribe for more takes at the intersection of marketing, culture, and the internet.

Follow Us:

Sonia: @SoniaBaschez | bendgrowth.co/yaas

Amanda: @AmandaNat | amandanat.com

Podcast Socials:

YouTube: @MemeTeamPod

Spotify: @MemeTeamPodcast

Don't forget to leave a review and subscribe for more insights into the world of marketing and virality!

Show more...
3 months ago
1 hour 2 minutes 27 seconds

Meme Team: Marketing, Culture, Narrative
Marketing in a World of Bots, Burnout, and Brand Missteps | Meme Team #019

Join Amanda, Sonia, and special guest Chi Thukral as they dive into the world of social media marketing and the logic behind viral content. The episode covers the cultural impact of K-pop, the challenges of bot-driven internet traffic, and the nuances of selling exclusivity in today's market.Key Topics:Introduction and Guest Introduction - Start to 5:00K-pop Demon Hunters and Cultural Impact - 5:01 to 20:00Bot-Driven Internet Traffic - 20:01 to 40:00Selling Exclusivity and Brand Allure - 40:01 to 55:00Takeaways and Closing Remarks - 55:01 to EndGuest: Chi Thukral - Social Media StrategistFollow Us:Chi: @ChiThukralSonia: @SoniaBaschezAmanda: @AmandaNatPodcast Socials:YouTube: @MemeTeamPodSpotify: @MemeTeamPodcastCall to Action: Don't forget to leave a review and subscribe for more insights into the world of marketing and virality!

Show more...
3 months ago
1 hour 9 minutes 36 seconds

Meme Team: Marketing, Culture, Narrative
Sydney Sweeney's Jeans or Genes? + Get Cited in AI Tools

In this episode of the Meme Team podcast, Amanda and Sonia discuss the recent viral marketing strategies used by companies like Astronomer and American Eagle. They dive into the effectiveness of humor in addressing scandals, the implications of cultural sensitivity in marketing, and the evolving landscape of media influenced by AI.

Amanda and Sonia discuss various aspects of modern marketing, including how to track success in PR, the shift from sponsored content to organic outreach, and the significance of human skills in an AI-driven world. They also explore nostalgia marketing, the future of movie marketing, and the recent split of Warner Brothers and Discovery.

Chapters:

00:00 Intro + Astronomer's Temporary Spokesperson

05:05 Controversy in Advertising: Sydney Sweeney and American Eagle

15:00 Navigating Cultural Sensitivity in Marketing

23:00 The Impact of AI on Media and Marketing Strategies

31:31 Tracking Success in PR and Marketing

39:35 AI Skills and the Changing Landscape of Marketing Roles

46:02 Nostalgia Marketing: Reviving the Past for Modern Audiences

52:19 The Future of Movie Marketing and Re-Releases

01:00:21 Key Takeaways and Final Thoughts


Follow us on LinkedIn, Twitter/X, and Instagram:

Sonia Baschez - @soniabaschez

Amanda Natividad - @amandanat

More about Sonia's consulting firm: bendgrowth.co

More about Amanda and her newsletter: amandanat.com

More about Meme Team: memeteampodcast.com

Show more...
3 months ago
1 hour 6 minutes 11 seconds

Meme Team: Marketing, Culture, Narrative
Kiss Cam Crisis Comms, Colbert Cancelled, Delta's AI, & Dumb Logo Updates

Description: In this episode, Amanda and Sonia dive into the intricacies of marketing, branding, and the impact of scandals on corporate reputation. They discuss the recent astronomer scandal, the cancellation of The Late Show with Stephen Colbert, and the implications of AI-driven pricing strategies by Delta. The duo also explores the rebranding efforts of Goodreads and Range Rover, offering insights into the importance of maintaining brand legacy while embracing change.Key Topics:

  • The astronomer scandal and its lessons for crisis management.
  • The end of The Late Show with Stephen Colbert and what it means for late-night TV.
  • Delta's AI pricing strategy and its potential impact on consumer trust.
  • Rebranding efforts by Goodreads and Range Rover: What works and what doesn't.

Chapters:00:00 Introduction 02:01 The Astronomer Scandal15:31 The Late Show Cancellation30:01 Delta's AI Pricing Strategies45:01 Rebranding Efforts from Goodreads and Range Rover58:01 Key Takeaways01:05:01 Closing RemarksFollow us on LinkedIn, Twitter/X, and Instagram:Sonia Baschez - @soniabaschezAmanda Natividad - @amandanatMore about Sonia's consulting firm: bendgrowth.coMore about Amanda and her newsletter: amandanat.comMore about Meme Team: memeteampodcast.com

Show more...
3 months ago
1 hour 3 minutes 16 seconds

Meme Team: Marketing, Culture, Narrative
Attention does NOT equal influence... even if it made you click

In this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda engage with guest Vincenzo Landino to explore the intersection of marketing, culture, and technology. They discuss a controversial casting call for gentrifiers, YouTube's new monetization policies targeting AI-generated content, and the rise of AI influencers. The conversation shifts to privacy concerns in social media and the evolving landscape of Formula 1, particularly Apple's interest in acquiring broadcasting rights. The episode concludes with insights on the future of live sports streaming and the role of AI in marketing. In this conversation, the speakers discuss the evolution of sports consumption, particularly how technology and social media have changed the way fans engage with sports. They explore Apple's strategic moves in sports broadcasting, including their investments in MLS and F1, and how these decisions reflect broader marketing strategies. The discussion also touches on the changing landscape of celebrity promotion and the importance of authenticity in media. Ultimately, they highlight the distinction between attention and influence in modern media, emphasizing the need for brands to navigate this complex landscape effectively.


Chapters


00:00 Introduction to the Meme Team Podcast

01:02 Banter of the Week: Andrew Cuomo's Casting Call

05:24 AI Slop: YouTube's New Monetization Policies

11:23 The Rise of AI Influencers

18:47 The Future of Digital Identity and AI in Marketing

20:36 AI as a Tool for Marketers

23:41 The Evolution of Formula 1

35:41 Apple's Strategic Moves in Sports Broadcasting

43:53 Building for Culture Over Numbers

45:59 Apple's Strategic Growth in Sports Media

47:35 Liberty Media's Marketing Success

48:34 The Evolution of Movie Promotional Content

54:06 The Role of Influencers in Modern Media

01:00:57 Attention vs. Influence in Marketing

01:06:27 Authenticity in Celebrity Marketing

01:12:22 New Chapter


Follow us on LinkedIn, Twitter/X, and Instagram:

Sonia Baschez - @soniabaschez

Amanda Natividad - @amandanat

More about Sonia's consulting firm: bendgrowth.co

More about Amanda and her newsletter: amandanat.com

More about Meme Team: memeteampodcast.com

Vincenzo Landino - @vincenzolandino⁩

More about Vincenzo and his newsletter: bizofspeed.com


Show more...
4 months ago
1 hour 12 minutes 25 seconds

Meme Team: Marketing, Culture, Narrative
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.