Ramp’s The Office Stunt, Twitter’s Link Feature, & Twilight Fancams

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/0a/52/0a/0a520ac4-ec63-3503-8513-9cd4b228b205/mza_6942172180916030152.jpg/600x600bb.jpg

Meme Team: Marketing, Culture, Narrative

Sonia Baschez and Amanda Natividad

35 episodes

3 days ago

Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.

Marketing

Business

RSS

All content for Meme Team: Marketing, Culture, Narrative is the property of Sonia Baschez and Amanda Natividad and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43576754/43576754-1746688272785-aa7408c79b3e8.jpg

Ramp’s The Office Stunt, Twitter’s Link Feature, & Twilight Fancams

Meme Team: Marketing, Culture, Narrative

50 minutes 41 seconds

3 weeks ago

Ramp’s The Office Stunt, Twitter’s Link Feature, & Twilight Fancams

From The Office's Kevin trapped in a glass box for Ramp to Lionsgate finally embracing fan editors, this episode unpacks the biggest marketing moves of the week. We break down how a B2B fintech company created the most talked-about experiential campaign, dive into Twitter's game-changing link update, and expose a wild Reddit marketing takedown that cost one company 80% of their revenue.

Plus: AMC x Netflix's theatrical partnership, Heineken trolling Friend AI, and why one movie is asking fans to shave their heads. Bonus segment: how a viral YouTube video helped launch an innovative ultrasonic knife.

Topics covered:

Ramp's viral Office-themed marketing stunt
Twitter's new in-platform link browsing
Lionsgate embracing fan editors
Reddit marketing investigation
AMC & Netflix partnership
Product marketing innovation

#marketing #socialmedia #contentcreation #marketingstrategy #viralmarketing

(00:00-00:42) - intro & celebrating 30 episodes

(00:42-02:16) - new balance & shohei ohtani marketing

(02:16-03:31) - amc & netflix partnership, k-pop demon hunters

(04:34-06:13) - bugonia movie head-shaving stunt & heineken's friend ai campaign

(06:32-14:25) - deep dive into ramp's office-themed marketing stunt

(14:25-15:53) - discussion on positive vs rage marketing

(15:53-31:50) - twitter's new in-platform browsing

(31:50-35:13) - reddit marketing investigation case study

(35:13-end) - ultrasonic knife invention & product marketing