In today's episode, Sonia and guest Christina Garnett break down three major shifts in marketing: Timothée Chalamet's genius guerrilla campaign for indie ping pong movie Marty Supreme, Taylor Swift's variant overload that's testing even die-hard Swifties, and why politicians desperately need to learn how to make TikToks AND go on 3-hour long podcasts.
Plus: Netflix drops "Original," Apple TV loses "Plus," and why these streaming giants don't need to flex anymore. Special guest Christina Garnett drops knowledge on weakening fandoms, the problem with stunt marketing, and why your favorite brands might be trying too hard.
Key Topics:
How Timothée Chalamet is revolutionizing movie marketing
Taylor Swift's variant strategy vs fan fatigue
Why politicians need to master 30-sec vertical videos
The death of streaming service flexing
When fandoms get tired of your BS
Tech's obsession with rage-bait marketing
The real reason behind all these rebrands
Why manufactured authenticity wins
Guest: Christina Garnett, author of "Transforming Customer Brand Relationships"
00:00 Introduction
02:51 The Evolution of Streaming Services
05:47 Timothée Chalamet's Unique Marketing Approach
23:31 The Risk of Attention-Seeking Marketing
33:33 The Evolving Role of Politicians in the Digital Age
47:37 The Changing Landscape of Fandoms and Brand Loyalty
58:44 Christina Garnett's Book Launch and Marketing Insights
01:06:18 Takeaways