AI to ROI: OpenAI’s Ads + Instant Checkout Playbook

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Meme Team: Marketing, Culture, Narrative

Sonia Baschez and Amanda Natividad

35 episodes

3 days ago

Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.

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All content for Meme Team: Marketing, Culture, Narrative is the property of Sonia Baschez and Amanda Natividad and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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AI to ROI: OpenAI’s Ads + Instant Checkout Playbook

Meme Team: Marketing, Culture, Narrative

39 minutes 9 seconds

1 month ago

AI to ROI: OpenAI’s Ads + Instant Checkout Playbook

This week on Meme Team, Sonia and Amanda dive into four big culture-meets-marketing moments:

Taylor Swift x KitchenAid? How brands are borrowing her orange aesthetic to drive hype — without her even collabing.

OpenAI’s first brand campaign + "agentic commerce." What instant checkout inside ChatGPT means for small businesses, DTC, and the future of discovery.

The unicorn that won F1. How a fan’s sticker turned into a viral, feel-good growth story.

Bad Bunny at the Super Bowl. Why skipping a U.S. tour but taking the halftime stage is a masterclass in distribution strategy.

From fan whimsy to AI-powered shopping carts, this episode is full of smart plays marketers need to watch.