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Meme Team: Marketing, Culture, Narrative
Sonia Baschez and Amanda Natividad
35 episodes
3 days ago
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.
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Marketing
Business
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All content for Meme Team: Marketing, Culture, Narrative is the property of Sonia Baschez and Amanda Natividad and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.
Show more...
Marketing
Business
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Weirdness, Wellness, Weapons, and the End of Monoculture | Meme Team 022
Meme Team: Marketing, Culture, Narrative
1 hour 3 minutes 2 seconds
2 months ago
Weirdness, Wellness, Weapons, and the End of Monoculture | Meme Team 022

Join hosts Sonia Baschez and Amanda Natividad as we explore the cultural phenomena of Dubai chocolate and Labubu dolls, the impact of GLP-1 drugs on societal expectations, and the unique marketing strategies behind the film Weapons. We also quickly cover Zohran Mamdani's #zcavenger hunt, the viral success of Netflix's K-pop Demon Hunters, Sydney Sweeney's latest controversies, and the failed Cracker Barrel rebrand.

00:00 Introduction to the Meme Team Podcast

01:07 Zohran Mamdani's Innovative Politic Campaign

03:39 K-Pop and Theatrical Releases

07:14 The Resurgence of Movie Theaters

13:43 Cracker Barrel's Rebranding Controversy

17:33 The Impact of Branding Changes

20:50 Gen Z Trends and Cultural Shifts

32:15 The Role of GLP-1 Drugs in Weight Management

37:22 Authenticity in Celebrity Endorsements

40:11 The Contradiction of Perfection vs. Imperfection

44:00 The Impact of GLP-1 Drugs on Food and Fitness

45:41 Marketing Strategies in Film: The Case of 'Weapons'

01:02:59 Takeaways

Guest: Martin O'Leary - Irish tech marketer who accidentally ended up in fintech in DubaiFollow Us:Martin: @MartinolearySonia: @SoniaBaschezAmanda: @AmandaNatPodcast Socials:YouTube: @MemeTeamPodSpotify: @MemeTeamPodcastCall to Action: Don't forget to leave a review and subscribe for more insights into the world of marketing and virality!

Meme Team: Marketing, Culture, Narrative
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.