Craft vs AI Wars: Apple, Barbour, & Coca-Cola

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Meme Team: Marketing, Culture, Narrative

Sonia Baschez and Amanda Natividad

35 episodes

3 days ago

Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.

Marketing

Business

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All content for Meme Team: Marketing, Culture, Narrative is the property of Sonia Baschez and Amanda Natividad and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Craft vs AI Wars: Apple, Barbour, & Coca-Cola

Meme Team: Marketing, Culture, Narrative

54 minutes 29 seconds

3 days ago

Craft vs AI Wars: Apple, Barbour, & Coca-Cola

Sonia and Christina break down consumer brand marketing wins and fails across Apple's glass logo rebrand, Nike's LA murals, Sephora's tone-deaf holiday ad with Mariah Carey, the AI wars between Coca-Cola and Barbour's Wallace & Gromit collab, and the Starbucks bear cup chaos. They also dig into Apple TV's quality-over-quantity approach, consumerism culture, and how brands are staking claims on AI vs craft.

Nike Dodgers Murals (00:18-01:53)
Apple's Glass Logo Rebrand & Apple TV (01:54-11:03)
Sephora's Mariah Carey Holiday Ad Backlash (17:18-27:39)
Coca-Cola AI vs Barbour Wallace & Gromit (28:34-37:20)
Starbucks Bear Cup Disaster & Consumerism (37:21-47:03)
Takeaways & Optimism (47:03-54:20)