Halloween re-releases, 3-day theater drops, and brand ads masquerading as short films. This week we unpack how "eventfication" is reshaping entertainment and marketing, why most "make it go viral" mandates miss the point, and what Oura's $875M raise (at an $11B valuation) says about wearables — especially for women.We cover:"Sinners" returns for Halloween and why timing + communal cosplay can revive the box office (and awards chatter).Central Perk Times Square: great IP, mid vibes — how theme builds should feel like the show, not a Starbucks.Sabrina Carpenter x The Muppets: playful brand fit, not tired “women-compete” tropes.Taylor Swift’s Life of a Showgirl theater “soiree”: event-based scarcity, cross-platform numerology, and AMC as a release partner.Virality, properly defined (hat tip: Roy Lee/Cluely): it should multiply traction, not substitute product-market fit.Claude vs. Perplexity ads: two creative directions for the same category, and why brand POV matters more than budget.Oura’s mega round: growth vs. usefulness, the smart-ring moat, and the glaring gap in women’s health insights.Takeaway: Build experiences people want to gather for, make content that deserves amplification, and ship products that solve real problems — especially for the customers you claim to serve.