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Meme Team: Marketing, Culture, Narrative
Sonia Baschez and Amanda Natividad
35 episodes
3 days ago
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.
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Marketing
Business
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All content for Meme Team: Marketing, Culture, Narrative is the property of Sonia Baschez and Amanda Natividad and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.
Show more...
Marketing
Business
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Anthropic’s IRL NYC Popup, Taylor’s Future Wedding, K-Pop is Golden
Meme Team: Marketing, Culture, Narrative
39 minutes 38 seconds
1 month ago
Anthropic’s IRL NYC Popup, Taylor’s Future Wedding, K-Pop is Golden

In this episode of the Meme Team podcast, Amanda and Sonia discuss various marketing strategies and cultural phenomena, including Cracker Barrel's logo controversy, Williams F1's community engagement, Tame Impala's unique concert experience, Anthropic's pop-up in New York, Taylor Swift's influence on the wedding industry, and the marketing strategies behind K-Pop Demon Hunters. They also touch on Merriam-Webster's clever campaign related to AI language models, emphasizing the importance of adapting to cultural trends and engaging with audiences in meaningful ways.


00:00 Cracker Barrel's Logo Controversy
02:43 Williams F1 Campaign and Community Engagement
05:04 Tame Impala's Unique Concert Experience
07:16 Anthropic's Zero Slop Pop-Up in NYC
09:59 Taylor Swift's Impact on the Wedding Industry
21:22 Taylor Swift's Wedding Soundtrack
23:03 K-Pop Demon Hunters Rise
25:41 Halloween Costumes and Cultural Representation
26:39 Marketing Strategies for K-Pop Demon Hunters
31:49 Cultural Trends and Brand Opportunities
34:48 Key Takeaways and Final Thoughts

Meme Team: Marketing, Culture, Narrative
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.