Attention does NOT equal influence... even if it made you click

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Meme Team: Marketing, Culture, Narrative

Sonia Baschez and Amanda Natividad

35 episodes

3 days ago

Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.

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Marketing

Business

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Attention does NOT equal influence... even if it made you click

Meme Team: Marketing, Culture, Narrative

1 hour 12 minutes 25 seconds

4 months ago

Attention does NOT equal influence... even if it made you click

In this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda engage with guest Vincenzo Landino to explore the intersection of marketing, culture, and technology. They discuss a controversial casting call for gentrifiers, YouTube's new monetization policies targeting AI-generated content, and the rise of AI influencers. The conversation shifts to privacy concerns in social media and the evolving landscape of Formula 1, particularly Apple's interest in acquiring broadcasting rights. The episode concludes with insights on the future of live sports streaming and the role of AI in marketing. In this conversation, the speakers discuss the evolution of sports consumption, particularly how technology and social media have changed the way fans engage with sports. They explore Apple's strategic moves in sports broadcasting, including their investments in MLS and F1, and how these decisions reflect broader marketing strategies. The discussion also touches on the changing landscape of celebrity promotion and the importance of authenticity in media. Ultimately, they highlight the distinction between attention and influence in modern media, emphasizing the need for brands to navigate this complex landscape effectively.

Chapters

00:00 Introduction to the Meme Team Podcast

01:02 Banter of the Week: Andrew Cuomo's Casting Call

05:24 AI Slop: YouTube's New Monetization Policies

11:23 The Rise of AI Influencers

18:47 The Future of Digital Identity and AI in Marketing

20:36 AI as a Tool for Marketers

23:41 The Evolution of Formula 1

35:41 Apple's Strategic Moves in Sports Broadcasting

43:53 Building for Culture Over Numbers

45:59 Apple's Strategic Growth in Sports Media

47:35 Liberty Media's Marketing Success

48:34 The Evolution of Movie Promotional Content

54:06 The Role of Influencers in Modern Media

01:00:57 Attention vs. Influence in Marketing

01:06:27 Authenticity in Celebrity Marketing

01:12:22 New Chapter

Sonia Baschez - @soniabaschez

Amanda Natividad - @amandanat

More about Sonia's consulting firm: bendgrowth.co

More about Amanda and her newsletter: amandanat.com

More about Meme Team: memeteampodcast.com

Vincenzo Landino - @vincenzolandino⁩

More about Vincenzo and his newsletter: bizofspeed.com