Description: In this episode, Amanda and Sonia dive into the intricacies of marketing, branding, and the impact of scandals on corporate reputation. They discuss the recent astronomer scandal, the cancellation of The Late Show with Stephen Colbert, and the implications of AI-driven pricing strategies by Delta. The duo also explores the rebranding efforts of Goodreads and Range Rover, offering insights into the importance of maintaining brand legacy while embracing change.Key Topics:

• The astronomer scandal and its lessons for crisis management.
• The end of The Late Show with Stephen Colbert and what it means for late-night TV.
• Delta's AI pricing strategy and its potential impact on consumer trust.
• Rebranding efforts by Goodreads and Range Rover: What works and what doesn't.

Chapters:00:00 Introduction 02:01 The Astronomer Scandal15:31 The Late Show Cancellation30:01 Delta's AI Pricing Strategies45:01 Rebranding Efforts from Goodreads and Range Rover58:01 Key Takeaways01:05:01 Closing RemarksFollow us on LinkedIn, Twitter/X, and Instagram:Sonia Baschez - @soniabaschezAmanda Natividad - @amandanatMore about Sonia's consulting firm: bendgrowth.coMore about Amanda and her newsletter: amandanat.comMore about Meme Team: memeteampodcast.com