In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through events, communities, and digital strategies.
Whether you’re into AI, enterprise marketing, or data-driven strategies, this episode is packed with insights on how big companies create trustworthy systems while keeping human balance in a remote-first world.
Key Moments:
0:00 – Intro
1:32 – 1st Hot Sauce Shot
3:18 – What is Stibo Systems?
8:02 – Work-Life Balance & Personal Insights
12:02 – Agentic Marketing
17:11 – This or That Segment
18:56 – 2nd Hot Sauce Shot
22:06 – Rebranding Stibo: Company-Wide Shift
28:48 – AI Innovations
37:17 – Rapid Fire Round
40:49 – 3rd Hot Sauce Shot
42:28 – Marketing Strategy at Stibo
49:17 – Events Playbook
51:07 – Virtual Communities
57:28 – Revenue Question!
58:54 – 4th Hot Sauce Shot
1:03:21 – Question from the Last Guest
1:06:53 – Farewells & Takeaways
Why Watch?
If you’re in AI & Marketing, building trust with enterprise data, or exploring new ways to engage your audience, Gustavo’s insights are pure gold. Learn how to prioritize, apply AI with purpose, and create marketing strategies that actually drive outcomes.
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Gustavo: https://www.linkedin.com/in/gamorim 🌟 Explore Stibo System: https://www.stibosystems.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 116, we’re vibing with Madison Conway, CMO at The DDC Group, about how a tech-led business process management company is turning complex operations into smooth, profitable experiences. She breaks down how The DDC Group helps clients optimize everything from CX and finance to data integration, making processes smarter, faster, and more efficient.
She also shares her journey into brand, marketing, and communications, plus how family-forward policies and AI tools are changing the way teams work and thrive.
Key Moments:
00:00 Intro
04:00 1st Hot Sauce 🌶️
05:22 Madison & DDC Intro
12:10 Working on the Road
16:43 AI in DDC
20:49 DDC Across Regions
22:56 This or That
24:53 2nd Hot Sauce 🌶️
26:22 Marketing at DDC
31:41 Her Marketing Superpower
35:00 3rd Hot Sauce 🌶️
37:35 Event Strategy
42:51 AI in Sales
50:10 Rapid Fire
55:43 4th Hot Sauce 🌶️
58:14 Upbringing & Values
59:20 Last Guest Question
01:06:42 Final Thoughts & Goodbyes
Why Watch?
If you’re curious about business ops, brand strategy, AI in marketing, or building a people-first culture, Madison’s journey shows how thoughtful, tech-driven approaches can create smarter, happier, and more profitable teams..
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Madison: https://www.linkedin.com/in/madison-conway/ 🌟 Explore The DDC Group: https://theddcgroup.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 115, we’re vibing with Maria Garrido, CMO at Deezer, about how the music streaming platform is not just about songs but about creativity, connection, and community. Maria shares how Deezer blends personalized experiences, AI, and innovative marketing to stay ahead of the curve. From expanding globally to partnering with artists, she reveals how Deezer is making its mark by thinking beyond music and creating a platform that’s truly about engaging audiences.
Key Moments:
00:00 - Intro
03:56 - 1st Hot Sauce Shot 🌶️
04:34 - Deezer’s Origin Story
06:48 - Maria’s Role and Organization at Deezer
10:23 - Maria’s Entrepreneurial Spirit & Journey
15:10 - “This or That” Fun Segment
17:02 - 2nd Hot Sauce Shot 🌶️
19:17 - Traveling, Experiences & How They Shape Branding
26:14 - Standing Out on Social Media
29:00 - Events IRL vs Social Media Engagement
35:00 - Revenue Growth Discussion
35:35 - 3rd Hot Sauce Shot 🌶️
38:07 - Event Strategy at Deezer
47:59 - Lady Gaga Budget Breakdown
48:30 - 4th Hot Sauce Shot 🌶️
50:00 - Rising Stars: Discovering Future Talent
53:35 - The Role of AI in Music and Marketing
56:50 - 5th Hot Sauce Shot 🌶️
01:01:07 - Question from the Previous Guest
01:07:21 - Goodbyes 👋
Why Watch?
If you’re into music, AI, or brand growth, this episode’s packed with real-world strategies and valuable insights from a leader at the forefront of the music streaming industry.
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Maria: https://www.linkedin.com/in/maria-garrido/ 🌟 Explore Deezer: https://www.deezer.com/en/offers
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
Hello hello Martians! Sit down and prepare some snacks for episode 114, as we welcome Susan Bloomfield, CMO at Stream Realty Partners. She breaks down how they scaled their brand and marketing efforts, sharing valuable insights on building relationships, embracing change, and navigating the unique challenges of the real estate world.
Susan talks about her unconventional path to marketing, starting with her engineering background, moving into consulting, and eventually finding her passion in real estate marketing. Whether you're in real estate, marketing, or just looking for inspiration on how to blend strategy with creativity, Susan’s advice is packed with practical gems.
Key Moments:
00:00 - Intro
01:30 - Hot Sauce Intro
04:44 - How Susan Joined Stream Realty
08:02 - Work-Life Balance: Having Kids and Managing It All
12:35 - Building a Strong Team at Stream
14:19 - Revenue Discussion: How Stream Makes Money
15:14 - 1st Hot Sauce Shot 🌶️
17:25 - Revenue Streams and Growth Areas
22:33 - 5-Year Predictions for Stream Realty
27:30 - “This or That” Fun Segment
30:10 - 2nd Hot Sauce Shot 🌶️
31:10 - Current Marketing Strategies That Work
36:02 - How Stream is Spending on LinkedIn Ads
44:10 - 3rd Hot Sauce Shot 🌶️
48:00 - The Impact of AI on Sales & Marketing
38:25 - Rapid-Fire Round
01:04:09 - 4th Hot Sauce Shot 🌶️
01:04:25 - Question from the Previous Guest
01:08:10 - Goodbyes 👋
Why Watch?
If you're curious about real estate marketing, building relationships, or navigating the ups and downs of growth, this episode is packed with real-world advice and inspiration from one of the leading CMOs in the industry.
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Susan: https://www.linkedin.com/in/sbloomfield/ 🌟 Explore Stream Realty Partners: https://streamrealty.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 113, we’re back with Ryan Nelsen, CMO at StackAdapt, to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences across multiple channels.
Ryan also shares the importance of trust in building a brand, why marketing today is all about personalization, and how AI is shaking up the marketing game. He opens up about the growth mindset required to succeed in the fast-paced world of marketing and scaling a business.
Key Moments:
00:00 - Intro
03:27 - Hot Sauce Intro
04:41 - 1st Hot Sauce Shot🌶️
05:26 - Ryan’s 4 Girls & Their Chickens
07:11 - Ad Spend Insights
08:57 - Qualtrics Events with Oprah & Obama
13:05 - 2nd Hot Sauce Shot🌶️
14:43 - Ryan’s Hobbies
16:16 - “This or That” Segment
19:36 - 3rd Hot Sauce Shot🌶️
22:22 - StackAdapt’s Revenue Streams
30:12 - Podcasting & Ad Spend
31:48 - 4th Hot Sauce Shot🌶️
33:08 - ROAS Perspective
40:00 - Revenue Question + 5th Hot Sauce Shot🌶️
42:33 - Events in Marketing
50:42 - AI & Marketing’s Future
57:28 - Rapid-Fire Round
01:01:07 - 6th Hot Sauce Shot🌶️
01:02:16 - Question from Previous Guest
01:04:37 - Goodbyes👋
Why Watch?
If you're curious about AI, programmatic advertising, or how tech and marketing can lead to major growth, this episode is packed with actionable insights.
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Ryan: https://www.linkedin.com/in/ryanelsen/ 🌟 Explore StackAdapt: https://www.stackadapt.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact.
Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business, building a brand without discounts, and the power of community-driven marketing.
Key Moments:
00:00 - Intro
02:45 - 1st Hot Sauce Shot 🌶️
03:56 - Behind the Raptors Commercial
06:34 - 2nd Hot Sauce Shot 🌶️
08:58 - Billboards & Raptors: The Marketing Connection
12:37 - What’s Beyond Marketing?
16:08 - Influencer Marketing Insights
17:42 - 3rd Hot Sauce Shot 🌶️
19:28 - Bernadette’s Background Story
24:59 - This or That Segment
27:00 - 4th Hot Sauce Shot 🌶️
29:10 - Revenue Streams
32:03 - Marketing Channels That Work
40:21 - 5th Hot Sauce Shot 🌶️
42:44 - The Future of Marketing
48:11 - Rapid Fire Round
50:34 - 6th Hot Sauce Shot 🌶️
51:57 - Health Habits: Volleyball Vibes
54:51 - Question from the Past Guest
59:48 - Goodbyes 👋
Why Watch?
Bernadette’s insights are packed with tips you can apply to your own business or career, plus some behind-the-scenes gems on how Osmow’s became a household name.
🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs!
🌟 Connect with Bernadette: https://www.linkedin.com/in/bernadette-farag-901a7821/
🌟 Explore Osmow’s: https://osmows.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 111, we’re back with Dux Sy for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀
He also shares his personal philosophy of Pagtutulungan (helping each other) and how it fuels AvePoint’s success. We got real about the importance of networking early, staying connected, and how those relationships shape the future.
Key Moments:
00:00 - Intro
01:46 - 1st Hot Sauce Shot
03:29 - Key Takeaways Since Last Time
05:21 - The Filipino Concept: Pagtutulungan
08:31 - Dux’s Travel Adventures
11:56 - 2nd Hot Sauce Shot
13:54 - Dux’s Background & Revenue Reveal
25:16 - “This or That” Segment
26:12 - 3rd Hot Sauce Shot
28:05 - New Gen Networking: Building Meaningful Connections
36:37 - Marketing Trends to Watch
47:32 - The Future of AI in Marketing
50:58 - Building a Strategy from Scratch: Tips & Tactics
01:00:15 - Rapid Fire Segment
01:02:55 - 4th Hot Sauce Shot
01:04:45 - Goodbyes 👋
Why Watch?
If you’re ready to learn how to scale your business, build connections, and keep up with AI trends, Dux’s story is full of 🔥 insights. He shares on brand building and what it takes to succeed at the top.
🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs!
🌟 Connect with Dux: https://www.linkedin.com/in/meetdux/
🌟 Explore AvePoint: https://www.avepoint.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀
Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO, and how they plan to scale past $50M+ in revenue.🔥
Key Moments:
00:00 - Intro
02:40 - 1st Shot of Hot Sauce🌶️
05:37 - What is Helcim?
11:43 - Nic’s Background: From Coding to Fintech
15:09 - “This or That” Segment
16:51 - 2nd Shot of Hot Sauce🌶️
18:05 - How Helcim Makes Money
22:58 - Scaling with Smart Marketing
26:30 - The Financial Side of Helcim
28:30 - 3rd Shot of Hot Sauce🌶️
29:43 - Inside Helcim’s Marketing Team
35:11 - 4th Shot of Hot Sauce🌶️
36:59 - Leveraging LinkedIn for Growth
40:31 - The Future of Marketing & AI
51:41 - Rapid-fire round
53:33 - 5th Shot of Hot Sauce🌶️
54:42 - Nic’s Journey & Lessons Learned
58:21 - AI’s Role in Business Growth
01:01:06 - Goodbyes!👋
Why Watch?
If you're into fintech, startups, marketing, or just love a good underdog story, this episode is packed with gems. Nic’s journey from a self-taught coder to running a $50M+ payments company is proof that hustle beats hype every time.
🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs!
🌟 Connect with Nic: https://www.linkedin.com/in/nicbeique/
🌟 Explore Helcim: https://www.helcim.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing.
Key Moments:
00:00 - Intro
04:08 - Hot Sauce Challenge Begins
05:23 - 1st Shot of Hot Sauce
06:31 - From Engineering to Marketing: Ozge’s Career Path
11:58 - How FloSports Makes Money & Its Business Model
17:14 - 2nd Shot of Hot Sauce
18:15 - The Real Cost of Producing Live Sports Content
21:16 - Who Watches FloSports? Audience, Targeting & Channels
28:48 - 3rd Shot of Hot Sauce + Revenue Talk!
31:30 - Where the Marketing Budget Goes + Influencer Strategy
38:55 - How FloSports Runs Live Events & Partnerships
43:06 - “This or That” Segment
44:16 - 4th Shot of Hot Sauce
45:37 - The Future of Marketing & Industry Trends
47:22 - Ozge’s Upbringing & Family Influence
54:23 - Goodbyes! 👋
Why Watch?
If you’re into sports marketing, streaming platforms, or just want to hear how FloSports is changing the game, this episode is packed with insights on scaling a digital brand in a competitive space.💡
🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs!
🌟 Connect with Ozge: https://www.linkedin.com/in/ozgegunaydin/
🌟 Explore FloSports:www.flosports.tv
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook for scaling in fintech.
Key Moments:
00:00 - Intro
03:28 - 1st Shot of Hot Sauce
04:52 - How He Got Started in Startups
09:40 - Raising Capital and Revenue Breakdown
10:52 - “This or That” Segment
12:32 - 2nd Shot of Hot Sauce
13:42 - Super.com in One Sentence
14:27 - How Super.com Makes Money
16:04 - Best Channels to Target Users
18:47 - What His Day-to-Day Looks Like
23:23 - Thoughts on AI in Business
24:19 - Rapid Fire Segment
27:10 - 3rd Shot of Hot Sauce
28:31 - Marketing and the Future of Super.com
33:01 - Advice for Entrepreneurs
39:18 - 4th Shot of Hot Sauce
40:52 - The Ups and Downs of His Startup Journey
45:48 - Goodbyes! 👋
Why Watch?
If you want real startup lessons, fintech growth hacks, and no-fluff insights, this episode is packed with everything you need to know.
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Henry: https://www.linkedin.com/in/henrythe9th/
🌟 Explore Super.com: http://super.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry.
What’s on the table? We’re talking about real-world tactics, no fluff, just actionable insights that fuel a $600M business.
Key Moments:
00:00 - Intro
03:07 - 1st Shot of Hot Sauce
04:43 - Brian’s Career Journey
08:04 - Revenue question!
09:50 - 2nd Shot of Hot Sauce
12:20 - Does Brian Travel Often?
13:20 - Health Carousel’s Business Model
17:52 - “This or That” Segment
18:43 - 3rd Shot of Hot Sauce
20:17 - Team Dynamics at Health Carousel
22:07 - Recruiting Nurses: Health Carousel’s Target Strategy
29:40 - 4th Shot of Hot Sauce
31:08 - Securing Hospital Contracts
32:32 - Health Carousel’s Events and Parties
35:41 - Platform Learnings and Marketing Insights
41:04 - Brian’s Approach to Work-Life Balance
44:07 - Rapid Fire Round
45:14 - 5th Shot of Hot Sauce
47:28 - Brian’s Early Career and Background
50:28 - Health Carousel’s SM Strategy
51:50 - Goodbyes!
Why Watch?
If you’re in the healthcare space, or just want a behind-the-scenes look at how to scale marketing for impact, this episode is a must-watch.
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Brian: https://www.linkedin.com/in/brianlecount/
🌟 Explore Health Carousel: https://www.healthcarousel.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 106, we teamed up with Growclass and BCJobs for a live Zoom session featuring Bethany Hale, CMO at Trullion, and Sarah Shewey, Founder of Happily.🚀 Moderated by Simon Chou, this event tackled everything from career gaps to imposter syndrome and the art of networking your way to your dream job.💼✨
Bethany shared her insights on AI-driven accounting and her journey through B2B marketing at IBM, Amex, and Newfront Insurance, while Sarah talked about building creative teams, her time at TED, and founding Happily, a company redefining event production.
Key Moments:
00:00 - Intro
13:50 - 1st Hot Sauce Question
15:46 - First Shot of Hot Sauce – They answered!
16:41 - Audience Q&A Begins
28:47 - 2nd Shot of Hot Sauce – The Burn Continues!
31:09 - More Audience Q&A
37:37 - Tales from Bad Interviews
42:45 - Third Round of Audience Q&A
51:56 - Overcoming Impostor Syndrome
57:19 - Final Audience Q&A
01:01:38 - Why Networking is Everything
01:08:15 - Goodbyes!
Why Watch?
Whether you’re a seasoned marketer or starting fresh, this episode is packed with actionable insights, personal stories, and advice on standing out in today’s competitive job market. Don’t miss out on these golden tips to land your dream role!💡
Thank You to Our Partners: Growclass & BCJobs
🌟 Learn more: https://growclass.co | https://bcjobs.ca
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Sarah: https://www.linkedin.com/in/sarahshewey/
🌟Connect with Bethany: https://www.linkedin.com/in/bethany-hale-mba/
🌟Connect with Simon: https://www.linkedin.com/in/simonchou1/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥
From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market.
Key Moments:
00:00 - Intro
03:27 - 1st Shot of Hot Sauce
04:43 - Jeff Winter’s Career Journey
07:24 - Octus Rebranding: Building a Vision with the Team
15:45 - How a CMO Stays Organized: Tools and Team Strategies
20:45 - “This or That” Segment
22:28 - 2nd Shot of Hot Sauce
24:12 - Marketing Evolution: Then vs. Now
29:50 - The Best Channels for Reaching Octus Customers
41:58 - 3rd Shot of Hot Sauce
46:51 - Leveraging IBM Tools and Finding the Right Audience
52:14 - Is Cold Outreach Dead or Still Effective?
56:52 - “Rapid Fire” Segment
58:32 - 4th Shot of Hot Sauce
01:00:02 - Jeff Winter’s Early Life and Influences
01:07:31 - 5th & 6th Hot Sauce Shots: A New Record!
01:08:30 - Goodbyes!
Why Watch?
If you love marketing, leadership, or just watching CMOs sweat it out over hot sauce, this episode is for you.💡 Jeff shares actionable insights, personal growth moments, and spicy takes (pun intended) on what it means to lead in today’s fast-paced world.
Thanks to Our Sponsor:
🔥Want to feel the heat? Use code MARS for 10% off your first order of Good Lookin’ Hot Sauce!
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Jeff: https://www.linkedin.com/in/jeffwinter7/
🌟 Explore Octus: https://octus.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 104, we sit down with Randy Littleson, CMO at Salesloft, to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales and marketing.
Highlights:
00:00 - Intro
05:00 - First Alcohol Shot
06:53 - Randy’s Hobbies and Interests
11:16 - Revenue Question
12:09 - Second Alcohol Shot
13:10 - What Got Him Passionate About Marketing
20:03 - Productivity Tips and Tools on Twitter
24:32 - Fun "This or That" Segment
25:45 - Third Alcohol Shot
26:35 - How Salesloft Makes Money
38:15 - Fourth Alcohol Shot
42:05 - Future Trends and Outlook
48:44 - The Power of Human Interactions
51:57 - Rapid Fire Round
54:09 - Fifth Alcohol Shot
55:50 - Randy’s Childhood and Early Influences
58:00 - Goodbyes
Why Watch? If you want insights into B2B marketing, AI integration, and building trust through thought leadership, this episode is packed with actionable takeaways. Whether you're in marketing, sales, or just looking for creative inspiration, Randy’s got you covered.
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Randy: https://www.linkedin.com/in/randylittleson/
🌟 Explore Salesloft: https://www.salesloft.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies.
Highlights:
00:00 - Intro
03:08 - 1st Shot of Hot Sauce
04:47 - Korean Businesses and Crypto Culture
06:35 - What Chainalysis Does
10:01 - 2nd Shot of Hot Sauce
12:01 - Inside the World of Crypto Companies
12:59 - Ian’s Unique Career Journey
18:30 - Marketing Channels That Drive Results
26:09 - Rapid Fire Round
28:55 - 3rd Shot of Hot Sauce
31:16 - Bitcoin Buzz
33:26 - How Ian Became Part of Chainalysis
37:54 - Marketing Strategy at Chainalysis
46:21 - Fun "This or That" Segment
48:36 - 4th Shot of Hot Sauce
51:38 - Ian’s Early Years and Family Influence
57:40 - Farewell and Final Takeaways
Thanks to Our Sponsor: Good Lookin' Hot Sauce
🌶️ Want to feel the heat? Use code MARS for 10% off!
Why Watch? Whether you're into crypto, marketing, or just want to hear how tech can make the world safer, this episode packs a punch with real-world applications, career inspiration, and Ian’s candid thoughts on success and failure.
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Ian: https://www.linkedin.com/in/ianhandrews/
🌟 Explore Chainalysis:-https://www.chainalysis.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀 Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market.
Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dual role as a CMO and U.S. market lead. 🔥
Highlights:
00:00 - Introduction
02:39 - Hot Sauce Intro
05:20 - First Hot Sauce Challenge
06:24 - Sensedia Overview & Lisa’s Journey
13:29 - Insights on Lisa’s Books
17:21 - “This or That” Segment
20:06 - Second Shot of Hot Sauce
22:30 - How Sensedia Generates Revenue
32:19 - Revenue Reveal Question
32:54 - Rapid Fire Round
35:59 - Third Shot of Hot Sauce
38:38 - Lisa’s Marketing Playbook
47:50 - LinkedIn Strategy Secrets
51:16 - Building Connections on LinkedIn
54:25 - Fourth Hot Sauce Challenge
57:07 - Lisa’s Personal Background Story
01:03:02 - Final Goodbyes👋
Thanks to Our Sponsor: Good Lookin' Hot Sauce
🌶️ Want to feel the heat? Use code MARS for 10% off!
Why Watch? Whether you’re curious about API tech, B2B marketing, or just want to hear Lisa’s story, this episode is packed with insights on what it takes to make a global impact.💡
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Lisa: https://www.linkedin.com/in/lisaarthur/
🌟 Explore Sensedia:-https://www.sensedia.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
Hello Hello Martians!🚀 In Episode 101, we sit down with Llibert Argerich, CMO at Thumbtack, to chat about running a two-sided marketplace that connects homeowners with skilled pros. From tackling digital marketing channels to scaling B2B and B2C strategies, Llibert shares the inside scoop on what it takes to run a thriving platform.
And we also get to know about his personal journey of never settling and constantly pushing the limits.🌟
Highlights:
00:00 - Intro
02:45 - Hot Sauce Challenge Begins
03:40 - 1st Shot of Hot Sauce 🌶️
04:21 - Llibert’s Career Highlights
08:16 - What Thumbtack Does (Explained)
10:37 - Revenue Reveal & Profitability Surprise 💸
11:46 - 2nd Shot of Hot Sauce
13:31 - Llibert’s Journey: From Past to Present
21:55 - This or That: Fun Choices Segment
23:31 - Simon Takes the 3rd Shot 🌶️
24:22 - Thumbtack’s Secret Sauce for Marketplace Success
34:51 - Rapid Fire Round 🔥
37:30 - 4th Shot of Hot Sauce
39:05 - Marketing Channels & $100M Budget Breakdown
46:20 - 5th Shot of Hot Sauce
47:35 - Llibert’s Life Philosophy & Lessons
53:52 - Closing Thoughts & Goodbyes
Why Watch? If you’re into B2B, B2C, or just curious about how Thumbtack operates, this episode is packed with insights and personal stories from Llibert’s journey. 💡
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Llibert: https://www.linkedin.com/in/argerich/
🌟 Explore Thumbtack:-https://www.thumbtack.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
We’re celebrating Episode 100 LIVE from San Francisco with a panel of 4 incredible women CMOs 🔥
Hosted by Simon Chou, this episode features Melissa Rosenthal (Former CCO of ClickUp), Connie Wang (SVP Marketing at Headspace), Alice Crowder (CMO of Krispy Krunchy Chicken), and Elyssa Steiner (CMO of Cantaloupe).
From B2B to B2C, these CMOs share their secrets while tackling the infamous Hot Sauce Challenge in front of +70 marketing, sales, and tech experts. Get ready for real talk and spicy takes!
Highlights:
00:00 - Intro
02:35 - Sponsor Shoutout
04:48 - Panelists Introduction
06:45 - Meet the Panelists
10:50 - 1st Hot Sauce Shot
12:17 - Audience Welcome
13:30 - Panelists Discuss Channels & Their Companies
28:22 - Hot Sauce Question: CMO Salaries?
30:18 - 2nd Hot Sauce Shot
31:40 - Paid Ads Today
40:30 - Alice’s Big Announcement
43:00 - Connie’s Least Favorite Company
43:31 - 3rd Hot Sauce Shot
44:08 - Partnerships & Influencer Strategies
51:12 - Rapid Fire Questions
57:08 - Audience VIP Challenge
01:04:35 - Audience Q&A
01:27:11 - Goodbyes
Why Should You Tune In? Want to learn from CMOs leading $150M+ companies?
This episode is filled with top-tier strategies and a lot of laughs as our panel faces the heat!🔥
💡 Don’t miss out—subscribe for more unfiltered marketing insights and fun challenges!
🌟 Connect with Our Panelists:
Melissa Rosenthal - https://www.linkedin.com/in/melissarosenthal5/
Connie Wang - https://www.linkedin.com/in/conniechanwang/
Alice Crowder - https://www.linkedin.com/in/alicecrowder/
Elyssa Steiner - https://www.linkedin.com/in/elyssasteiner/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
Buckle up, Martians!🚗 In Episode #99, we’re back for round two with Ian MacDonald, CMO at AutoTrader.ca. Ian gives us the inside scoop on how AutoTrader dominates Canada’s car marketplace with over 26 million monthly visits and a 66% market share!
In this episode, Ian explains how AutoTrader is helping Canadians find their dream car while supporting thousands of dealerships across the country.
Highlights:
00:00 - Intro
02:47 - Latest Updates from AutoTrader
03:59 - 1st shot of Hot Sauce
06:03 - Key Highlights Since Last Time
07:18 - Inside AutoTrader’s Strategy
13:40 - 2nd Shot of Hot Sauce
16:27 - Recent Marketing Campaigns Breakdown
23:42 - 3rd shot of hot sauce
25:20 - Digital Ad Placements Strategy
29:34 - Rapid Fire Segment
32:08 - 4th shot of hot sauce
33:53 - Brand Building: B2B vs. B2C Approach
44:37 - 5th shot of hot sauce
44:34 - Deep Dive into Ian’s Life
50:04 - Words of Advice and Inspiration
56:55 - Goodbyes!
Why Should You Tune In? If you’re curious about how AutoTrader keeps its lead in the Canadian car market or you’re just into tech-driven marketing strategies, this episode is a must-listen!🔥
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Ian: https://www.linkedin.com/in/ianjmacdonald/
🌟 Explore AutoTrader: https://www.autotrader.ca/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
Ready to level up, Martians?🎮 In Episode #98, we’re hanging with Berkley Egenes, CMO at Xsolla, to explore how they’re flipping the gaming world upside down with epic marketing moves.
From making game transactions seamless across 200 countries to connecting developers straight to players, Xsolla is rewriting the rules of the game.🚀 Plus, get the scoop on the next gen of digital commerce and how tech like 5G, AR, and VR are going to change everything.🌐
Highlights:
00:00 - Intro
03:55 - Intro of Hot Sauce
04:49 - 1st shot of Hot Sauce
05:30 - Berkley’s Background
15:44 - Xsolla’s Vision on helping the community
19:30 - 2nd Shot of Hot Sauce
21:30 - About Xsolla
23:43 - The Future of games
29:23 - Breaking Down Marketing Channels
37:18 - 3rd Shot of Hot Sauce
39:00 - Rapid Fire Round
42:07 - 4th shot of Hot Sauce
42:33 - About Berkley’s childhood
45:25 - Goodbyes!
Why Should You Tune In? Whether you’re a gamer, a dev, or just into tech, Berkley is serving up serious insights on how Xsolla is changing the game.🔥
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Yaron: https://www.linkedin.com/in/berkleyegenes/
🌟 Explore Xsolla: https://xsolla.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm