In Episode 115, we’re vibing with Maria Garrido, CMO at Deezer, about how the music streaming platform is not just about songs but about creativity, connection, and community. Maria shares how Deezer blends personalized experiences, AI, and innovative marketing to stay ahead of the curve. From expanding globally to partnering with artists, she reveals how Deezer is making its mark by thinking beyond music and creating a platform that’s truly about engaging audiences.
Key Moments:
00:00 - Intro
03:56 - 1st Hot Sauce Shot 🌶️
04:34 - Deezer’s Origin Story
06:48 - Maria’s Role and Organization at Deezer
10:23 - Maria’s Entrepreneurial Spirit & Journey
15:10 - “This or That” Fun Segment
17:02 - 2nd Hot Sauce Shot 🌶️
19:17 - Traveling, Experiences & How They Shape Branding
26:14 - Standing Out on Social Media
29:00 - Events IRL vs Social Media Engagement
35:00 - Revenue Growth Discussion
35:35 - 3rd Hot Sauce Shot 🌶️
38:07 - Event Strategy at Deezer
47:59 - Lady Gaga Budget Breakdown
48:30 - 4th Hot Sauce Shot 🌶️
50:00 - Rising Stars: Discovering Future Talent
53:35 - The Role of AI in Music and Marketing
56:50 - 5th Hot Sauce Shot 🌶️
01:01:07 - Question from the Previous Guest
01:07:21 - Goodbyes 👋
Why Watch?
If you’re into music, AI, or brand growth, this episode’s packed with real-world strategies and valuable insights from a leader at the forefront of the music streaming industry.
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Maria: https://www.linkedin.com/in/maria-garrido/ 🌟 Explore Deezer: https://www.deezer.com/en/offers
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
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